Carly Hill explains why she left agency work for private practice. Broad agency roles dilute clinical quality, while specializing lets you work in your zone of genius. Price varies from $80 to $400 per session, but it doesn't measure how good you actually are.
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A lot of times when we're coming out of agency work, because we're doing work with just a broad range of people, we aren't our best clinician self. We're not doing the best work that we're capable of doing, because we're having to do it all. When we get into private practice and we start specializing and we recognize where our zone of genius is and really get into what we're great at, we do amazing work. And there's no number that you can attach to that. Literally no number you can attach to that. So whether you're charging 80 because you can and you want to, or you're charging 400 because you can't, you need to and you want to. Like, you could be equally good clinicians doing equally transformative work, just charging a different number, and it has nothing to do with whether you're good enough for it or not.