38:34

YouTube episode (Therapeneur podcast) featuring Carly Hill interviewing Libby Triolo about Libby’s transition from school-based therapist to private practice (telehealth) and then into athlete mindset coaching. Libby describes pivoting niches (from people-pleaser work to athlete-focused coaching), building offers (an 8-module high-ticket program, a pared-down mini course, 30-minute 1:1 sessions), marketing strategies (organic Instagram growth, a viral reel, then paid ads), and business results (rapid follower growth, viral content, and reaching ~12k monthly revenue alongside a continuing private practice). The episode emphasizes mindset shifts, reverse-engineering lifestyle goals, testing offers, and iterating from high-ticket to lower-ticket gateway products.

Questions this video answers

2022.

April 2024 (started new Instagram with ~70 followers then grew organically).

Grew from about 70 followers in April 2024 to roughly 15,000 in a year; one reel reached ~100,000 views.

Approximately $12,000 in a month (12K month).

Chapters

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