Carly Hill explains how live video builds trust and attracts paying clients. Pick one focused topic for your ideal client, frame it as a how-to that solves their problem, use whatever camera you have, and deliver value-packed training. Schedule it, promote it, and prepare talking points.
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Going live is best way to build trust. You're showing face, they're connecting with you, they're connecting with your voice. Gives you an opportunity to show your true colors. Video form is one of the best ways to connect. It was just a study that came out on this video form and human connection and connecting with people in this raw, authentic way is one of the best ways that you can get paying clients. And going live in a very strategic way is about one topic that you're going to go live on. And reverse engineer this problem for them. Problem that your ideal client is having. And let's add how to in front of it. How to learn to focus better when you're at work. How to fill in the book that could be your laptop and use your phone. Use your laptop, right? Doesn't have to have some fancy lighting or fancy camera or fancy microphone. You don't have to have all of that. Schedule it out and invite people to come, tell them why they should come. What's it going to be filled with? What's in it for them? Just as I was talking about, promote it, promote it, promote it. Have notes, have your talking points, stay on track, make it a value packed training for them.