Make your offer speak to real transformation

The whole point is to unapologetically make more money and impact more lives. So I always start off by saying that, because that is the big, big outcome. That's the whole point. And so you have to do that in your offer. So what is the big, big outcomes? You need to speak to that, because that's gonna let them know that they're in the right place. One because of you, probably. And they resonate with you and your message and your story and what you have to say. And they like you, and they trust you, and they know you, and they know that you can solve their problem. But that's what they're paying for, is the outcome. And that's why it's that important that we're speaking to that. So that offer is essentially called a value stack.