Carly HillHelping Clinicians 3x Their Income with Coaching | LCSW💫Step Away From the 1:1 Therapy Work to Earn More Freedom | Author | 7-Figure Business Coach + Strategist | Reiki Master | Podcast Host | Hypnotherapist

Motivational & Action-Oriented

24 Jan 2025 · 1 min

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0:47

A short motivational/business clip advising entrepreneurs to simplify niching by focusing on conditions (problems) they solve—e.g., insomnia, ADHD, anxiety, chronic pain—rather than starting with a broad population. The speaker reframes niching as identifying specific conditions a business is especially good at resolving.

Chapters

Niching has gotten so over complicated these days because there's so much that goes into it and there's so many nuances. But businesses make money because they solve problems. So think about, instead of thinking about like all the people that you want to help, and starting with your population, maybe just think about a condition that you can help somebody solve. So what is a condition that somebody has? Whether they have insomnia, whether they have ADHD and attention and focus issues, whether they have anxiety and constant worry, they have chronic pain. What is the condition that you're really good at helping them overcome? Start there.

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