🌟 Ready to Boost Your Private Practice with SEO? 🌟

25 Sept 2024 · 1 min

Watch on YouTube

0:32

This YouTube video (by Carly Hill, uploaded Sept 25, 2024) offers practical marketing/SEO advice for private-practice clinicians. The speaker recommends re-reading client intake forms and mining language from intake forms or online communities (Reddit, Facebook groups) to capture clients’ own words and concerns; this language can directly inform website/copywriting and SEO without needing advanced writing skills.

Chapters

One of my favorite exercises for students is to go back to intake form. So you know that when you just think of like, oh, that ideal client, if I could just have that client cloned, my caseload would be happy. What'd that intake form say? What were they struggling with when they came to you? What did they say? What were their goals? All of those types of things that, like I said, you can allow them to do the writing for you because you're leaning on what they're already saying, either in an intake form, or in a form like Reddit, or on a Facebook group, wherever that might be. You don't have to be a brilliant writer to do this work, and to do it well, you just got to pay attention.