Carly Hill explains how therapists can follow up with media contacts without being pushy. Do your research first, frame follow-ups as helpful reminders, and Hill credits this approach with landing major publicity for her clients.
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I've seen this before where people spiral and they're like, making it mean something, and all it is is that they were busy and they missed it. And following up, obviously, you don't want to be a pest. You want to do it in really polite, respectful way. But when you do that, and you're not annoying them because you know that you've offered them something that is going to be a great fit for them because you've done your research, like you said before. So then when you're following up, you're simply flagging this opportunity for them to be able to have this great feature, this great interview, whatever it is. And there is so much publicity that I've secured, that my clients have secured because they followed up.