Social media posts don’t magically turn into paying clients—😲

23 Feb 2025 · 1 min

Watch on YouTube

1:06

YouTube video (Carly Hill) explaining that posting on social media is only the first step in converting strangers into paying clients. The speaker outlines the client journey: social post → prospect sees content → offers (free guides/trainings) → prospects consume freebies and vet the creator → trust/know/like is built → direct conversation leading toward paid engagement. Emphasis on offering value through freebies and systematically moving cold traffic through stages of trust and vetting.

Chapters

Posting on social media is the first step. That's the second pill in the blank. First step to actually getting a paying client. A lot of people think that just posting on social media poop equals paying clients, but is the very first step in the client journey. I want you to think about the client journey. Think about things that you have invested in. You probably saw a social media post, you're like, that's interesting. Like, what else do they have? Maybe they were offering like a free guide or a free training. So then you followed the steps to get that. Then maybe you watched multiple of those free trainings or downloaded multiple of their guides and you're checking them out. You're seeing, well, do I like them? Do I trust them? Do I know them? Do I know that they can solve my problem? Right? These are what people are doing to you. This is what prospects, potential clients are doing for you. So see where they are in the client journey. They started off as a complete stranger. Cold traffic came into your world. They're checking you out, they're vetting you out. They're doing their due diligence. You're moving them along the client journey. They're going to get your freebies. They're going to earn your trust. You're going to earn their trust. Okay, then you're going to have a conversation with them.