Short coaching-video guidance encouraging coaches not to get discouraged by comparing themselves to established coaches. Advises strategic, intentional competitor research (Google ‘coaching program for your niche’) to clarify how one stands out and what to support/oppose, then voice those distinctions across content and channels.
Chapters
I don't want you to get discouraged when you are Googling other coaches that exist because you can go down a rabbit hole of looking at all of these coaches and be like, oh, well, they already have a program, they already have a book, they already have a podcast. There's no room for me. Who's going to listen to me? I'm way behind. And then you just get in all of this mind drama, and it's not helpful. So I want you to be very careful and strategic and intentional when you do Google why you're Googling and what you're looking for so that you don't slip into the mind drama. All right, so everybody pull up Google right now. And I want you to type in coaching program for your niche. Okay? You should know your niche by now a little bit. Or I know some of you have like three or four that you're choosing between, okay? This is going to help you know how you stand out from all of the other coaches. So I want you to work on all of their websites, and there may be some things that you agree with, there may be some things that you disagree with. This way you can know what you stand for, what you stand against, and then you can voice this and all of your content and all of your social media posts and all of your emails, whatever you're putting out, and this is how you really become the Beyonce of your space.
