Carly HillHelping Clinicians 3x Their Income with Coaching | LCSW💫Step Away From the 1:1 Therapy Work to Earn More Freedom | Author | 7-Figure Business Coach + Strategist | Reiki Master | Podcast Host | Hypnotherapist

The Delegation Trap – Are You Falling Into It?

7 Mar 2025 · 1 min

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0:41

Short excerpt from a Carly Hill YouTube video warning that delegating social media work too early can dilute a brand's voice and authenticity. The speaker gives examples: hiring inexpensive copywriters or offshore social media managers who rely on ChatGPT, resulting in watered-down captions and lost authenticity.

Chapters

Your brand voice can also get diluted and lost. I've seen this a lot when people try to hire too soon for social media because they feel like it's a chore for them. And they hire copywriters, but they usually go with cheap ones because good copywriters are pricey. Or they hire a social media manager who's maybe in the Philippines, which is cheap, but they think that they're a copywriter and they let them write their captions and their brand voice gets diluted. This person is just using ChatGPT and they hand off the communication way too soon. They lose the authenticity in their business.

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