The Myth of a “Crowded Market”

11 Jun 2025 · 1 min

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0:42

A short coaching-advice video by Carly Hill arguing that market crowding is a myth for coaches: instead of launching many small offers, start with one core high-ticket program that delivers a clear transformation for a specific population, then later create smaller digital products. The speaker cites personal success (making a million from one program) as supporting evidence.

Chapters

We don't need to have our offer suite be like a Chinese menu and we don't have to have a zillion different offers. Let's start with one core offer, and this could be your high ticket offer. Then we can work backwards and we can create a bunch of little digital products and mini courses. But that's not where you should start. So one core offer that's going to give one population one very clear transformation. You don't need 10 digital products. I mean, eventually, like I have 10 digital products, way more than that. Okay. I have multiple courses. But how I started in the coaching industry was with one high ticket program and I made a million dollars off of one high ticket program.