The Power Of Evergreen: Building A Lasting Impact.

18 Jun 2024 · 1 min

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0:34

A short coaching-oriented YouTube video by Carly Hill explaining strategies for client retention and the Evergreen group coaching model. The speaker contrasts outcomes after an eight-week program (clients leave, need 1:1 upsells, or continue) and defines an Evergreen course as a recorded program that "lives on forever" to provide ongoing, lower-touch engagement and protect the coach's time.

Chapters

So there's different ways to keep the client retention based on their needs and meeting them where they are. Client could be done with your eight week program and be like, I am good. Thank you so much. And then they could go their merry way. That's cool too. Could hit the fan. And then you need to bump them up to one to ones. That's fine too. Right? But your one to ones are a larger investment because you're protective over your time. You're leveraging your time, which is why you created the group coaching Evergreen model to begin with. The Evergreen. Maybe you've heard of this before. What does that mean? It means it lives on forever. That's why we're doing your recorded course. Right. Just lives on forever.