The secret to positioning yourself as THE expert in your coaching niche

14 Aug 2026 · 1 min

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1:02

In this segment, the speaker recounts a pivotal moment when she was advised to adopt the Instagram handle "the real estate investment coach" despite industry pressure for women to label themselves explicitly as female coaches. She describes how she initially hesitated, fearing the need to add a gender tag, but ultimately ignored that internal bias, locked in the name, and began building a following, reaching about 100 followers. The anecdote illustrates how self‑imposed, gender‑based industry lenses can hinder branding decisions, and how consciously rejecting those lenses can open new possibilities and generate early traction in a male‑dominated investment coaching niche.

Chapters

And so then I was just like, well, I'm just going to do what you said. And we had that one call and that was kind of a breakthrough for me where I needed to get an Instagram name. And I said, well, what should my Instagram name be? And you said, well, it should be the real estate investment coach. And I said, well, in my industry, if you are a woman, you have to tag yourself a woman, right? Like it has to be her investment coaching. And you were like, I'm going to pretend that you didn't say that. We're going to get this name and we're just going to lock it in. And we just ran with it and it's starting to build now. I think that I have like 100 followers on the Instagram because I didn't have the Instagram set up before. So sometimes I was getting in my way because I had my own industry lens, which is a very male-dominated investment lens of like, this is the box that I need to stay in. And I just want to see what's possible. I want the world to push back instead of like my own mind, if that makes sense.