Therapists! We don't get the chance to self disclose often...

This is going to help you stand out in the saturated market. What do I mean by this? Well, you have to know yourself. Introspection is key on a deep level in order to know how you are different from everyone else. What are your stories? This is my favorite part about branding is writing your brand story, your hero's journey, your comeback story. Why are you passionate about what you're doing? Why do you feel like this is your calling? Did you have to walk yourself through something and now you're here to walk other people through it? Right. Did you have a big observation of something and you're an innovator and you want to make it easier or faster for someone else? Right. So what makes you different? You have to know yourself. You need to really sit in your stories and connect the puzzle pieces of what led you here today.