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So people will forget about you if you are not top of mind. How do you stay top of mind? You stay consistent. So maybe somebody is not ready to buy from you now, but they will months down the road when shit really hits the fan and you were top of mind and that's who they immediately thought of, was you. Because you stay consistent with your Instagram marketing and with your Facebook marketing and with your email marketing, for example, right? So if you're on any of the 78 figure earner, the big gurus, if you will, their email list, they're sending three emails a day sometimes, right? Half the time I don't even open them, I just see their name there and I just delete them. But they're still top of mind. So you have to stay consistent and top of mind to keep your pipeline full. Your pipeline is your lifeline. If it runs dry and you don't have any cold leads, any warm leads, any hot leads right at any given time, or the people who are going to come maybe months down the road and circle back around to be a hot lead, then you're going to be in trouble. So consistency and strategy is key.