🚀 Want to reach more people without spending a fortune on PR firms?

11 Oct 2024 · 1 min

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0:53

This YouTube video (uploaded by Carly Hill) discusses using PR to grow a business without hiring expensive PR firms. In this excerpt two speakers argue PR is a fast way to grow because it positions you as an expert, which builds trust—especially given recent economic shifts and changes in the coaching landscape that make buyers seek extra reassurance before purchasing.

Chapters

Why do you think it's one of the fastest ways to grow your business?
I think there's two things, really. One is that I think PR is the most effective way to really position yourself as an expert. And I think that being seen as an expert in your field is so important. I think now more than ever, people really need to feel like they can trust you when they're going to hire you. And I feel that if even just in the past year or the past couple of years, the kind of economic situation has changed, the coaching landscape has changed, and people need that extra layer of trust and reassurance before they make those purchasing decisions. And so being able to see that you're an expert helps people to feel that they can trust you and that you are going to be the person that can help them.