Short, practical guidance on where to start market research. Recommends multiple low-cost tactics: lurk or post in Facebook groups and Reddit, use keyword search, review previous clients and intake paperwork, reflect on your own experience ("90% of us are our own ideal client"), solicit friends/family, run anonymous surveys or social-media polls. Emphasizes getting answers through active or passive methods.
Chapters
So a big question is, well, where do I do market research? Harley, Good question. Because you can do it so many different ways. You can go into Facebook groups and you can ask questions. You could go into Facebook groups and you could keyword research. There's like a little search bar. And you could just lurk on what other people are saying. You could go on Reddit threads and you could lurk on what people are saying. So you could do passive market research by lurking, or you can post things you can actually say for market research purposes. So Facebook groups, Reddit threads, any forums for that matter, online, previous clients, can you think about maybe what they said? Can you go back to your intake paperwork, your assessment that you did with them? Can you pull from their own words? This is often the best. 90% of us are our own ideal client. Can you do market research with yourself and can you take yourself back there and think about some of the problems that you were facing? How would you have answered these questions? Do you have friends, family, friends of friends? Can you post on social media? Hey, market research purposes. You could do a survey monkey, it's free. And you could just do an anonymous and you could post about it. You could do polls on your social media. You could give them multiple choice. People love those. So many different ways that you can do market research, but we've got to get answers.