A short coaching video (transcript) teaching a simple niche-statement formula: "I help [population] with [problem] so that [big outcome]." The speaker breaks the niche into three parts—target demographic (population), the problem they face, and the transformational outcome—and provides multiple concrete examples to guide viewers in writing their own statements.
Chapters
This is going to be your niche statement. This is where you're going to write it out. All right? So there's multiple different sections of your niche. It's your population, which is your target demographic. So I help population. I help target demographic. So for you, Heather, I help perimenopause or menopausal woman. That's your population with. And then the next section is problem, okay? And then the next section is to achieve or so that big outcome, transformational outcome. So in a nutshell, I help population with problem. So that big outcome. This is how I want everybody to type their niche statements in the comments if you're, if you're doing so. I help population with problem because a lot of you are missing the problem. Okay? So that big outcome. So for example, I help single moms rebuild their self confidence to feel confident in the dating world again. Let me give you some more examples. I help expecting moms have a healthy pregnancy, advocate for themselves and know exactly what to expect so that they can ease into their new mom identity with confidence and joy. I help unfulfilled married couples achieve a healthy connection so they can create an environment where they feel seen, heard and understood again in order to have a happy marriage. I could even add into that so that they can avoid divorce. What do people want to avoid? That's a powerful thing to add to our new statement. So population problem, big outcome.
