Why Scaling Starts with High-Ticket, Not Low-Ticket

If you're starting your business, do not start with low ticket, start with high ticket. We did the math. Start with one program, build it around one big transformation. So you're going to solve that one problem and then you're going to get paid to deliver it. Do not go and create your whole entire course and then go to market and sell it. And then we're going to work on scaling it. And part of the scaling process can be having low ticket offers. But it's a scaling strategy because what we're really doing here with we're not just building a business, we're building freedom, building sustainability. We're creating legacy. What I don't want you to do is spend an enormous amount of time and energy on low ticket offers and then still be broke. That's not how you're going to build freedom and sustainability. That is not how you're going to create a legacy.