Carly Hill argues that automated email sequences alone don't build trust. Instead, turn your funnel into a two-way conversation: get prospects to reply, use voice and video, reach out directly, and have your team call them. Real contact converts better than automation.
Questions this video answers
A6 email automation.
Chapters
The funnel talks at your audience, but it has to talk with them. If your funnel never talks with them, then you're not going to build trust. For example, someone downloads your freebie, okay, you have a lead magnet funnel. Yay. They immediately get dropped into A6 email automation because you should have a nurture sequence. But they've never heard your voice, they've never interacted with you, they've never really felt a real sense of you. And because of that, your funnel is not converting. And instead there needs to be touch points where you are prompting a reply, you're personally reaching out via DM or phone, they hear your voice, they see your face, or you're having your team do this on your behalf. Some way, somehow, there needs to be a real human conversation.