How to choose a webinar platform

PDF · 17 Sept 2026

This instructional guide helps readers evaluate and select a webinar platform by presenting a side‑by‑side feature comparison of five popular tools (easywebinar, Demio, WebinarJam, GoTo Webinar, Livestorm) and highlighting key considerations beyond basic functionality. It emphasizes that most platforms can capture registrations but few improve actual attendance, so it outlines show‑up rate tactics such as automated reminders, calendar blocks, and pre‑webinar email sequences. The guide then explains the importance of automation and evergreen capabilities, providing a checklist of workflow steps from registration through replay follow‑up that can run without manual intervention. Integration challenges are discussed, noting that CRM, Zapier, and embeddable forms are often locked behind higher‑tier plans, with examples of Mailchimp and HubSpot connections. Finally, pricing structures are broken down, showcasing a typical Pro plan ($79/month) with advanced analytics, custom branding, and priority support, and urging readers to verify what is included before committing.

Topics

Feature Matrix: Comparing Core Capabilities of Five Webinar Platforms

A side‑by‑side table evaluates easywebinar, Demio, WebinarJam, GoTo Webinar, and Livestorm on automated webinars, live webinars, integrations, CRM, analytics, and pricing tiers.

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