The Strategic Decision-Making Cheat Sheet
The document is a concise, branded cheat sheet created by Casey Zeman to help professionals make clear, data‑driven decisions when faced with many options. It outlines a step‑by‑step framework: (1) identify the real problem in a single sentence, (2) evaluate the decision through a KPI lens (lead flow, conversion, CAC, LTV) using an impact/cost/risk table, (3) apply the "3s" filter—Simple, Scalable, Sustainable—to ensure practicality, (4) recognize that emotions (fear, FOMO, pressure) should not drive strategy and lists common emotion‑led mistakes, and (5) project the decision’s outcomes over 30, 60, and 90 days with a structured template. The guide is positioned as a quick reference for marketing, hiring, or product decisions, emphasizing clarity, measurability, and sustainable execution.
Topics
When to Use the Cheat Sheet: Overwhelm to Clarity
Identifies scenarios (multiple offers, marketing funnel planning, hiring) where the framework is applicable and sets the purpose of the guide.
KPI Lens Evaluation Table
Provides a structured matrix to assess each option’s impact on key performance indicators (lead flow, conversion, CAC, LTV), cost, and risk, with a focus on measurability over 30/60/90 days.
3s Filter: Simple, Scalable, Sustainable
A quick checklist ensuring the decision can be explained, grown, and maintained consistently for 3–6 months.
30/60/90 Rule Planning Template
Encourages forward‑looking validation by outlining expected outcomes and required proof points at 30, 60, and 90‑day intervals.