The Q1 Webinar Insights report from EasyWebinar (September 2026) presents a data‑driven snapshot of how hosts are using the platform and where the biggest challenges lie in the webinar sales funnel. Since January, 1,560 hosts have joined, running a total of 3,402 webinars—1,800 live, 1,108 simulated‑live (automated), and 494 evergreen. While live sessions still dominate, automated formats are rapidly gaining traction, with roughly half of hosts employing some automation. The report maps the standard webinar funnel (lead magnet → landing page → registration → live webinar → offer → follow‑up) and highlights common content ideas (free training, case studies, behind‑the‑scenes, client stories, tips/tutorials) that drive trust and value. It also reveals that users typically employ four AI‑builder features per session, most often a combination of landing page, script, email sequence, thank‑you page, polls, and offers—all built end‑to‑end within the tool. Crucially, the data shows that of the 1.4 million registrants, about half never see the offer and only 11.6 % click it when presented, indicating that the primary problem is audience drop‑off before the offer (low show‑up rates, early disengagement), not the offer itself. Hosts are therefore misdiagnosing the issue by focusing on offer tweaks rather than improving pre‑offer engagement and attendance.
Topics
Webinar Funnel Blueprint: From Lead Magnet to Follow‑Up
A step‑by‑step illustration of the typical webinar sales funnel used by EasyWebinar hosts, including lead magnet, landing page, registration, live webinar, offer, and follow‑up.
Live vs Automated Webinar Adoption Trends
Statistical breakdown of webinar formats—1,800 live, 1,108 simulated‑live (automated), and 494 evergreen—showing the growing shift toward automation while live remains the majority.
AI Webinar Builder: Multi‑Feature End‑to‑End Creation
Insight that users typically employ four AI‑builder features per session, most commonly a bundle of landing page, script, email sequence, thank‑you page, polls, and offers, all built within the platform.
Pre‑Offer Audience Drop‑Off: The Real Funnel Bottleneck
Evidence that half of the 1.4 million registrants never reach the offer and only 11.6 % click it, pinpointing low show‑up rates, early disengagement, and insufficient pre‑offer engagement as the core problem.
Content Ideas to Boost Trust and Value
Suggested webinar content formats—free training, case studies, behind‑the‑scenes, client stories, tips/tutorials—that aim to increase audience trust and perceived value.