Corbett shares three tactics to build a top-of-mind brand: collect client testimonials as proof, wear branded apparel to stay visible, and run targeted ads to repeat your message. People buy from those they know, like, and trust.
What up, what up, what up? It's your boy Corbett, Inspiration Engineer. You already know what it is. I know a lot of you guys want to build a personal brand that has influence, that is inspirational, that is getting results. And I have something to share with you that you're definitely gonna wanna do. And what we're gonna talk about, top of mind. Building a top of mind machine. What is included so that your machine is working on autopilot in order to be top of mind?
Top of mind. How do you do it, right?
So the first thought that I want to share with you when it comes to top of mind marketing: people buy from people they know, like, and trust. The question becomes, how do you get people to know, like, and trust you?
Answer: you be seen.
You build rapport by sharing things that are happening with your personal brand.
Number 1, you want to create a case study breadcrumb trail, okay?
This could be video testimonials, this could be written testimonials, this be audio testimonials, but you want a track record of all your clients, all your students, all your fans giving raving reviews about your service.
Does that make sense?
That's step number 1. Step number 2, to really be top of mind and be seen, you want to be everywhere. When I say everywhere, there's a few ways to do it. As you can see, I'm always wearing the CallVay shirt. So when I'm going to an event, and when I'm out and about in the public, people that are taking pictures, that CallVay brand is always being seen, always being seen. So it's a walking billboard. So, I would recommend that if you don't have clothing with your brand on it, highly recommend to get some clothing with your brand on it.
Step number 3, this is huge.
A lot of people are running ads and wanna know how to run ads. So, if you're not running ads, if you're not being seen all the time, step number 3 is going to be to create target audiences that you can always reinforce your messaging and they're constantly seeing what you're doing and how you're solving problems. The more that they see you solving problems, the more that they see they see your testimonials, and they see you out and about, it presents that idea in their mind, okay, this person is somebody that I need to know, and you become top of mind that way. So these are just 3 tactics to immediately start getting people to see you more, know you more, like you more, trust you more. It's your boy, Kobe.
I love you.
I appreciate you. Until the next time, you already know what it is.
Peace.
