BrandBuilder: Should I do it myself or delegate?

What up, what up, what up? It's your boy Corvay, Inspiration Engineer. You already know what it is. I'm super pumped to talk about this conversation of should I delegate or should I do what I'm doing myself? Whatever it is that you do. I'm Koveh, Inspiration Engineer, and as an Inspiration Engineer, it's my role, my purpose, my duty to help people live in their fullest potential, help them reach that full potential and really create the life that they want to create. And this is brought to you, brought to us by the Brand Builder Economy, where we have a lot of people that creating, you know, authentic, relatable, once-in-a-lifetime experiences that you can't get anywhere else that have really tapped into their potential. And this could be like your Will Smith, your Kevin Harts, your Mel Robbins, your Oprah Winfrey, your Brené Brown, all the different people that are creating things that you admire, that I admire, The Rocks, all these types of people. It's about creating something that we envision. So now, first and foremost, this is a very interactive, uh, video. So if you have questions, thoughts, ideas, uh, things that you want to share, then please, please please comment, please let me know what's resonating. But I wanted to talk about this conversation about should I delegate or should I do it myself? Because I recently came in contact with a lot of people that are in podcast space and it really sparked me, I guess, internally, because what I'm finding is so many people are doing things that they don't love to do because they see it as they are creating a, a successful platform for themselves when they may or may not. So I want to talk to you about about, you know, should you delegate, uh, you know, why you may want to consider, and when is the right time to delegate if you are desiring or intending to expand at some point in, you know, time. So what happened was I was in these communities and I said, hey, you know, I'm curious to see how many of you podcasters out there are editing your own content, right? And the conversation pretty much, you know, goes the same way. There's tons of people in there and they're like, me, me, me, me, I'm doing it, I'm doing it, I'm doing it. And that's all well and good. But then when we get down to the bottom line question, which is, do you love it? And that is the determining factor of, in my opinion, whether or not you should be doing something or not. Now let's explore some scenarios. First and foremost, if budget is an issue, right? You may be in a place or a position, maybe your, your business is in the infant stage. Uh, maybe you're in a position where just money's tight right now, so you don't have any other opportunity or any other, uh, resource but to do it yourself. And if you're in that situation, then by all means, you got to do what you got to do. Like, I totally get that. I'm not talking about budget issues. If you're having budget issues, then this is not you who I'm speaking to. This is for the person that is doing everything, trying to be what, uh, Chris Ducker calls a super— he calls it superhero syndrome. Having superhero syndrome, trying to do everything and really not scaling anything because you're doing everything. And I know— let's, let's look at podcasting specifically for an example, for, for our case study. When it comes to podcasting, right, you've got to have someone that sets up the show, right? We got to have somebody that does the production. Then we got to have somebody that markets the show, somebody that does outreach and get the word out. Then we got to have somebody that's booking guests on the show, right? Then when it comes to editing, there's the mastering and the polishing of the audio, right? Then there's the make sure there's not a lot of ums and, and just a lot of stuff that needs to come out, uh, as far as making it sound good. And then, you know, the, the graphic work and the art and the— there's a lot in it. So when these people are telling me like, I'm doing everything, I'm doing everything, I'm like, well, what's everything? And then they, you know, start breaking it down. And then I say, well, do you love like the editing, and then they're like, "No." Okay, then why are you doing that, right? That's what I want to talk to. If you have budget, if you have the resources to expand, are you expanding? And if you're not, why not? Let's talk about it. So superhero syndrome is the person that is spinning all the wheels, doing everything, thinking that they're either saving money or saving time, but because you're doing everything, you're actually putting so much time into it that that's a resource that we don't get back. So if you're putting all of your time and effort and energy into something that would be best served for someone else to do, you technically could be using your best gifts, what they call your zone of genius, or, uh, you know, the, the thing that you should be focused on to really do something else. So let's use Kaleb for an example so everybody's with me. The two things that I do that other people don't do is content creation, right? And the second one is connecting with humans. I love to connect with people. It's just the natural gift that God blessed me with. So I put a lot of time into connecting and sharing and building relationships because nobody's going to build a relationship the way I'm going to specifically build a relationship. So I don't really outsource those two things. Now, it's not because of any other reason other than those are the two things that I know that I do really well. So everything else I'm able to put on to someone else or have somebody else come on to the team to, to do that. And that might be— Uh-huh., the graphic work, because graphics is not, uh, my specialty. I mean, I can do some graphics, but again, I'm gonna waste time trying to— Zach Bizarro, he says fire. That's what I'm talking about. I'm not— I mean, yeah, it's like, can you do other things? Sure. Are you best served to be doing other things? And that's the question that you got to ask for yourself. Is it where you're maximizing your resources, maximizing your time, maximizing your energy? And so for a lot of these people, they're spinning. And I'm going back to my podcasters, and I'm just using you guys for an example. I love you, trust when I say these things. Um, going back to my podcasters for an example, they're putting so much time to learn the, the process, learn the software, learn how to do it, and then not getting really the highest quality doing it. And then, right, then it's like, well, now I gotta go market it, now I gotta It's like, hey, you're spinning so many wheels and just getting one piece of it done that you're not serving yourself to do the other pieces. Now, I would much rather someone tell me, I'm marketing, because we know that at the end of the day, marketing and sales is really what drives the business. So if anything, majority of our time should be spent on the marketing and on the selling. But if you're doing everything else, then you're not maximizing your time to really hit on marketing and really hit on sales. Does, does that make sense? Are you guys with me? Give me a thumbs up or let me know if y'all rocking with me on that, because that's what really majority of our time should be spent as business owners being, as they say, on the business and not in the business. We should be really focused on executing to grow our audience, expand our outreach, and expand those that we touch and that we serve, versus being in the weeds and doing all the, the little things that help make that product move. Does that make sense? Are you guys with me? Zach says thumbs up, he's with that. So that's what I, what I want to deliver home. So then the question then becomes, okay, well, if we agree that I should be delegating, then when do I delegate, right? And I think that the question when is, is there's some variables that we need to explore. So number one, do you have the budget? Do you not? And you say, well, yeah, I have the budget. Okay, cool. So, if you have the budget, then what I would say is where can you get the most efficiency and the most results and then, you know, save a little bit on the time and/or on the money? So, if I'm looking at going back to podcasting, and I'm gonna use podcasting for a lot of this, right? Editing an episode, right? Takes about an hour. I mean, I'm a professional audio engineer. And so, if it's taking somebody longer than an hour, unless you're doing some really funky, like, you're cutting different clips and you're bringing in a lot of different things, which some people are doing sound effects and all these different things. The traditional show, like a guest interview and we're just gonna talk, if you've got the, if you got it set up, whatever you're using in like template format with different vocal clips and audio clips and everything with the effects already on the, what they call the track. If you have all that already set up, then you basically should be saving time, which your audio engineer or your video person should already have these types of things set up. To help scale time, right? So they're using all that expertise. Like for me, example, I've been in doing audio engineering for 15 years. So, and 'cause I come from music. So when it comes to doing audio work, there's not a ton of work that I need to do. Cut here, clip there, put this effect on, rock and roll. So anybody that you've got on your team that is an expert at what they do, they're not spending that time to try to figure it out, learn how to do this, learn how to do that. They already know how to do the different things. So that's a, a time saver right away. So it makes sense to invest in that person because they're going to save you all that time, right? So if you can find the right person, if you can get somebody on your team that has expertise in that area that you're trying to learn, then again, you'll be able to give yourself more time to do things to me that are more higher priority, which is the marketing and selling. Right. Right? So the first question you should ask is, what is my end goal? I want you to write that down. What is my end goal? And going back to podcasting for an example, because that's going to be my main case study here that we're going to talk about. The first question I asked these guys, I said, hey, is your podcast for profit or nonprofit? We need to get clear. Is this a hobby or am I using this to make money? As a legacy-driven brand coach, my thing is all about having more content to serve your ultimate purpose. So for me, it helps me get more clients, it helps me get on more stages, it helps me stay top of mind. So even though a podcast may or may not be the initial moneymaker, it is leading me to a path of more profit. So if you're building a podcast or you're doing a project for profit, then I would get really clear on how does it serve me to get profit. So if it's for profit, then that's the very first question we need to address. Is this a hobby or is this profit? And if it's for profit, then that's one check mark down, right? So if you're like, all right, well, it's for profit, okay, now then we need to understand what is our goals that we have. And so that the follow-up question that I ask these guys and these gals, I say, okay, well, what is your ultimate goal with this, right? And majority of people want two things. They want more listeners or they want more money. I mean, that's really what it comes down to, right? I need advertisers on my show. I need more listens, more— Yeah. Downloads, more subscribes, more reviews. It's all the same thing. So ultimately what you're saying is you need more influence and you want to make money. And I think that is the core reason why majority of people have podcasts. They want more influence, they want more money. That's really what it comes down to. So, all right, so now we've got check mark 2. We know what our goal is for that, right? And so then we get into— now this is where it gets, uh, a little bit more advanced, but we just going to start getting into the numbers. We're We're gonna start getting into the data. We're gonna start extracting how do we get more of the goal and the objective that we want. I had one gentleman, a client of mine, he said, "You know, I need more sponsors." And I said, "Okay, do you have any sponsors now?" He said, "No." I said, "All right, well, how many people do you need to talk to in order to get one sponsor?" And so, we put together a challenge and he went and reached out and, you know, connect with all these different businesses and finally landed his first sponsor. But again, nobody's going to be able to sell his business like he can sell his business. So it serves him to be spending more time focused on getting advertisers versus focus on the editing and the cutting and the copying and the mastering and all the polishing that goes into creating audio. So the things that you can outsource, I would tell you to outsource if you have enough budget to go around. And one beautiful thing that you can do is is you can get a lot of virtual assistants if you're in the United States or, you know, wherever you're at in the world. You can get a lot of virtual assistants that can do a lot of things very, very well at a cost that's more economical because they're in a different country where the dollar is more worth in that country. And that's something that you can definitely do, right? Now, I'll say that, you know, also keep this in mind. If you outsource to other countries, you may or may not get the same level of quality. So look at that to make sure that you're getting the same, you know, quality or it's matching what you desire as far as, you know, audio design or project design or whatever you envision for the project you're working on. Make sure that that person's able to give you that kind of quality at a price that, you know, fits in your budget, right? So we've talked about, you know, should you delegate Again, if budget is an issue, then I would tell you, you may have to do it yourself until budget is no longer an issue. If budget's not an issue, then I would be exploring what do I get? What is the investment and the return on the investment if I delegate? Because we know that you're gonna get time back. And then number 2, where should you be focusing your zone of genius? And for me, using myself as an example in a case study, I said that my zone of genius is connecting with humans, connecting with people, and then content creation. Okay, now I come from, just so that you guys know, and you guys may say, "Well, Colby, this is biased because you come from making music, right? You come from music production, audio engineering, so you already know how to do these things, so it's a different story." And it's not. Again, know where your strengths are and maximize your strengths versus focusing on your weaknesses and let people that have the expertise in those areas where you're not as strong let them take on all those other things so that you can move faster. You'll move at a much faster speed or at a faster pace by having people that can help you, you know, either guide you and/or execute on your behalf. Does that make sense? So when you should delegate is when you have the resources to invest in other people for them to execute in whatever it is that you don't do, or maybe they do better than you, because again, it's going to save you a lot of time. So hopefully that makes sense. Yeah. What I've found throughout my journey, and just one other thing I'll share with you guys with delegating, it was a process. It's always a process. It's a process to have some type of onboarding process. It's a process to create the culture. It's a process to get people to do the right work. It's a process to find the right talent. It's a process. However, here's— And you make a little side note. However, By investing in that process and creating the process, once you are getting talent and once you have people that are working with you at this objective of what you are wanting to create, then that's when you can exponentially compound your time. And I love what Warren Buffett says. He says, "I get more of my time back by investing in the people that I surround myself with or that I contribute to in that way. That's how I can compound." And that's how we all can compound our time and get more of our resources back is by investing in professionals and experts that can add to the mix. And either way you go about it, I think that there's a process in either side, whether you're going to do it yourself, you're going to, you know, outsource it. However, if you're going to outsource it, again, you've got these people that have invested years and years and years and years of time in whatever subject matter we're talking about. That can really help you to accelerate. And again, that gives you a benefit of speed. So, when you're going to delegate is when you have the resources to delegate. And as soon as you can, I would tell you to go ahead and do that. So, what I'm gonna do is I'm gonna open it up for any questions, thoughts, ideas, concerns that you guys might have and, you know, answer a quick little Q&A. And if we don't have any questions, then, you know, we'll go ahead and wrap up the broadcast. But I really wanted to share that. Because I'm finding so many people trying to do it all, and it's like, yo, just so that you know, you're gonna waste time because you're trying to do it all versus being what I would say a little bit more wise or strategic and bringing people on that can do what you're doing so that you can focus on other priorities and get those things done. So does anybody have any questions, thoughts, ideas, or concerns that we wanna address and touch on? Yeah. I'm gonna hit that Jeopardy music. Hey! Well, it's been a pleasure serving you guys. I want to thank you for joining me. I want to thank you for hearing me rant a little bit about, you know, should you delegate, when do you delegate, why should you delegate. Hopefully I've, I've answered a lot of questions. I just went off the cuff and just really shared from the heart cuz I'm seeing so many people wasting time, unfortunately, trying to do it themselves that have the resources to scale their projects and they're not scaling because they're focused on the wrong thing, which is let me save some money so that I can do it myself. However, the flip side, you're wasting a ton of time because you're trying to do it yourself. So if you have the resources, if you have the budget, just to recap, go ahead and bring in the experts that have more time because that's what you're investing is in their time that they've already contributed to the project that you're doing, which is going to move your project so much faster, so much further. It's your boy, Kaveh. I love you. I appreciate you. Thank you so much for tuning in. And until the next time, boost.