In this solo episode of the Daily Motivation Podcast, host Corbett (also known as Culvay, the "Inspiration Engineer") delivers a motivational monologue about the power of sonic branding. He explains how specific sounds—such as the AT&T bell, the McDonald’s jingle, Michael Jackson’s "Thriller" motif, or his own catchphrase "Booze!"—can instantly trigger memories and create strong brand associations, even helping Alzheimer’s patients recall past experiences. Corbett argues that while many creators focus on visual identity, few consider audio cues, making sonic branding a largely untapped differentiator for personal and business brands. He encourages listeners to develop their own audio signatures—whether a jingle, a catchphrase, or a background track—to make their brand instantly recognizable. The episode also promotes two free assets in the show notes: a "Monetize You" discount code and a motivation‑music playlist, urging listeners to download them quickly before they disappear. The overall tone is enthusiastic, conversational, and persuasive, aiming to inspire creators to adopt sound as a strategic branding tool.
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Freedom! You're listening to the Daily Motivation Podcast, a place to take your life to the next level, your business, your fitness, your dreams. Let's go! What up, what up? It's your boy, Corbett, Inspiration Engineer. You already know what it is. Welcome back to another episode of the Brand Builder Playlist Podcast newsletter community for our brand builders, for for people that are making radical change, changing the world with their creative expression, their art, their personal brand, their personal growth, and ways that they are showing up and impacting other humans to help them make dramatic and radical change transformation in their life. Today we've got a very unique episode that we are calling Branding with Sound. Branding with Sound. Sound. What does that mean? Audible things they say can trigger memories from someone who suffers from Alzheimer's disease. Okay, someone could lose their memory and hear a song and it will trigger things in their brain circuitry, nervous system. I'm not sure how it works in the wiring of it, but it does work. That a sound or a song can bring back memory. I think about the different companies that use audio branding in their commercials, in their— the assets that they use and how it stands out. AT&T has a certain bell ring that it uses, and I can't even try to duplicate that sound, right? Right. McDonald's, I'm loving it, right? One of the things that you guys always hear me say is, "Booze!" Don't you know that we have fans, customers, and people that now say that catchphrase back to me? It's awesome and hilarious at the same time. But just this week, we had a guy named Neil Bakshi. He's— shout out to Neil if you're checking this out. He's launching a book. And we was like, hey, you know, congratulations on the book launch, this and that. And he was like, "Boos," you know, in text, right? In text, right? And it made me laugh because he had a whole bunch of O's the way I would do it. And so I said that saying, branding with sound. And now we're taking memorabilia, whether it's a catchphrase, whether it's a particular song, whether it's something that people remember you for, like think about Michael Jackson and Thriller, like when people think Michael Jackson, Thriller usually immediately comes up. If not, the moonwalk and those white socks, like memorabilia that people can just stamp on and say, boom, got it. Like, I remember this person bringing this level of expression into the world. Had you ever thought about what a song or what— maybe you take a speech and you put it on music, or you actually do some sonic branding. There are companies that specialize in making sonic branding for you to where you've got something that nobody really has. Like, that's a very uncommon thing. Like, that's not something that majority of people are thinking about as to whenever my podcast comes on or whenever my, you know, commercial airs or my reel airs or my story airs or I show up in a hologram, right? Whatever it is, people are not thinking about the sonic qualities that come a part of that. Yeah. Introduction, right? And so I say that same as a musician and as a strategist and as a coach, that might be something you might want to bring in so that you can differentiate. Right now, that's a hot new thing. When I say a hot new thing, it's not new, but nobody's doing it. So if you start doing that, that's going to be new. There's not that many people that got catchphrases, like, not really. That's new. It's not new, but in this case it is, right? And I want you to be thinking about how can you bring sound sound into your world and what you bring, whether it's programming or service or just ways to be different. And now that becomes a part of your overall personal brand. When people think about that sound, they think about you. Does that make sense? That's game-changing. All right. And for this particular episode, we still got the Monetize You code in the bottom. Followed by an actual motivation music playlist that will change the way you think. It is designed for you. I've got it linked up in the show notes and you guys can download both of those assets absolutely free. Just make sure that you do it ASAP because as I told you on the last episode, it is not going to be available— For long. For free that much longer. It's your boy, Culvay. I love you, I appreciate you, and until the next time, you already know what it is. Peace. Peace.
