Carl Bank, an Inspiration Engineer, argues that everyone already has a personal brand through resumes and cover letters, but most people don't actively market it. He sets up why you should deliberately build and promote yours.
What up, what up, what up? It's your boy, Carl Bank, Inspiration Engineer. You already know what it is. I've got a message for you, my friend. A lot of people are trying to figure out the personal branding space, the influencer space. How do I build a personal brand? Why should I build a personal brand? So let's first off start with the why. If you've ever applied to a job and you had to submit submit a resume, you've already been a personal brand. At the time, your cover letter and your resume was the elements and the tools you use to present your personal brand. Okay, so you're already a personal brand. The only thing and the only difference is you're not marketing yourself as a personal brand. So why should you become a personal brand?
