How to launch and grow your business.

All right. How you doing everybody? Chad Thibodeau here. So glad that you guys are here with us today. I want to come on for another edition of our Monday morning mentor. Now, if you are new with us, if you're new to me, you don't know who I am. I'm Chad Thivideau and I am a business coach and launch strategist and I am super excited to work with you to help educate, empower and equip you with the tools that you need to be able to take your life giving message, turn it into a business, get it out to the masses, so together you and I can change the world. And I come to you every single Monday, typically in the 10 to 11 o' clock hour on the Pacific standard time. And I give what is called the Monday morning mentor. So today what I want to do is I want to give you the pointer that you need to launch, grow, scale and automate your business. One of the big hurdles that I get often when I coach people and I'm privileged to have clients literally all around the world and one of the biggest struggles with them is just, is just like Chad, I need a simple roadmap. How can I just simply get started in doing this? And so what I thought I would do today is I would break this down to the very, very basics. And for some of you this is going to be review but it's going to probably be very helpful review and for others it's just going to be like, wow, man, Chad, that's exactly what I needed. So do me a favor, if you know somebody that is trying to get a side hustle, launch a business, maybe they're multi level marketing, maybe they're trying like all the new shakes and everything out there. Maybe they're just sick of their nine to five. Maybe they've got a message inside of them that they just want to get out to the world but they don't know how to do it. Or do me a favor right now, would you mind going to your social media, you're watching me live on Facebook today and just share this. Just get it out to the masses because I promise you this is really going to help a lot, a lot of people. Now before I get into the system, let me tell you where this comes from. I don't know about you, but I believe that when you get overwhelmed, you begin to get paralyzed. And I believe that the one huge obstacle to you and I launching our business is the obstacle of where do I start. And then what I do is I see all of these things that I have to do, and it just completely overwhelms me and paralyzes me, and it keeps me from literally having the courage to just simply start. Because when we don't know what we're doing or where we're going or how we're going to get there, we. We're not really encouraged to take any risk. So we're not going to put any money in Facebook. We're not going to invest any time doing something. Perfection is going to paralyze us. And so I want to just help give you a tool today that's going to just sort of calm you down, give you a roadmap to how you can focus and really get you to the next level. Now, if you're watching us live today, I'm so glad that you're here. I'm coming to us live only in three rooms today. I'm in my personal page, my professional page on the Click Funnel Design Academy, and I'm so glad that you guys are with us. We're just having a ton of fun doing this. If you're on live with us, tell us who you are, where you're from, where you're calling from, and I'll try to get to you if I can. If I can't, that's okay. That's okay as well. Please know that I love you. Okay, Amy says I could not share this. Skip the message. Sorry. The post that you're sharing could not be loaded. Okay, Amy, why don't you go watch this on my personal page? Because I think you're watching it in my private group, which is the DCF Design Academy. And you're right, you can't share a private room link. So watch this on my personal page and you'll be able to. You'll be able to share this. Well, let's jump right into this. Okay? This is. This is pretty powerful stuff. Okay, Remember, this is the pointer. The pointer you need to launch, grow, and scale your and automate your business. So it all starts with P. Okay. All starts with P. Okay. As you can see, this is going to be a little acronym. P, O, I N T E, R. Nice and simple, nice and easy. We're going to bring it back to the basics today. We're not going to be too complicated. So it all starts with P. Now, what is P? Okay. First and foremost, you hear me preach this all the time. You have to have a product. Okay. You have to have a product. Very funny. Okay. Very funny. I was thinking the other day about, like, how Ridiculous we are as online entrepreneurs, okay? Now think about this. The reason why we're ridiculous is because we spend so much time thinking about how we're going to sell something, and so many of us think about how we're going to sell something that we've never taken the time to get the first P, right, to get a product, to figure out, what is it we're going to sell. Can you imagine how ridiculous this would be? Like, you know, let's say that I sit down with a group of you and I'm like, okay, now we can, like, build a website. Okay, we can build a website and then, you know, let's send some Facebook ads and let's do this and let's do that and oh, yeah, you can write this email and I can write that email. And yeah, we can put, put a billboard up at this place and think about how ridiculous that sounds when you don't have a product, right? So if I was in a brick and mortar, mortar business and I went to the bank and said, hey, I need some money to launch my business, the first question they're going to ask you, the first question that you're going to have to put in business proposal is, what is it that you sell? What is it that you sell? And for most people, they can say, hey, I want to start a car wash and this is what I'm going to do. Or, hey, you know, I really want to like, you know, start, you know, one of those really cool, you know, whatever, workspace places. And so if you're going to go get money from a bank, obviously you would have to tell them, this is what I sell and this is how I'm going to make money selling that product. But on the online world, for whatever reason, so many of us get so stuck on marketing, okay? Which is a huge deal, we get so focused on marketing that we forget to really hone in on our product. What is it you sell? So everything I teach you today, if you don't know, if you're not crystal clear on your first p on exactly what it is you sell and how much it costs, nothing else is going to be successful. So nice and simple today, what I want you to do, you can do all of this today. In fact, if you want to launch a business, you can do everything. I'm telling you, you can do it today, okay? For what I want you to want, you write down your product, okay? Now remember, with the product we said to have a product, it's got to be simple. You have to have a name you have to have a summary, like, what is the product? You have to know what the expected outcome is. You have to know the price, and eventually you're gonna have to have a way for them to purchase it, okay? When you get those things, then you have a product, okay? So regardless of what you're selling, so you may have a service, it may not be a product, maybe a service, Maybe you're selling your Facebook ad services, or maybe you're selling coaching, or maybe you're selling funnel design, or maybe you're selling Pruvit, or maybe you're selling Isagenix, or maybe you're selling real estate or what. Whatever it is, you have to start with a P product. And remember, with the product, it's got to have a name. It has to have a summary, like one or two sentences as far as what it is. You have to know the expected outcome, like, what's going to happen if they get it? Okay? You have to know a price, and then you have to have a way for people to purchase it. That is the first P of our pointer. The second P, and this one here is really important. This is probably where you need to spend a lot of time. Is on the O. Okay? Is on the O. Now, what is the okay? The O is simply the offer. Okay, The O is simply the offer. Now, the offer is incredible because, you know, we love deals, okay? We love deals. Now, my office is right above an Italian restaurant here. It's called Vito's, and I love Vito's. It's some of the best pizza and Italian food. I think I've gained 20 pounds since I've been here in this office. But one thing that they do incredibly well is they get their offers right? Now, see, they have a menu with their products. Okay? Now remember, a product has to have a name. It has to have a summary, expected outcome, etc. Okay? They have that in their menu. But every week I get an email from them with a special irresistible offer. They'll say, hey, you're one of our VIPs, so I want you to come in and I want to give you a free appetizer, no strings attached, just for being one of our guests. Now, is that an irresistible offer? Heck, yeah, that's an irresistible offer. Now, what do they know when they have an offer that people cannot resist? We're going to come into their building, I'm going to get the free appetizer, but I'm probably going to order a drink, and I'm probably going to order an entree, and I'M probably going to bring people in with me, huh? Right. So that what they're doing is they've created an offer that people can't resist to woo people into their restaurant. See, the offer is the woo to your business. The offer is what is it that you're going to offer people, what opportunity you're going to offer people that will attract them to you to make them pay attention. I do this at my masterminds, okay? So I have a high level. I have a high level masterminds, $25,000. And if you were to go to one of my one day masterminds, and I've got a bunch of them coming up, by the way. In fact, Minnesota, I'm coming to you at the end of August. And then I'm going to be in Dallas and I'm going back to Salt Lake City. Then I'm going to be thinking about actually doing one in Nashville. Then I've got Jerusalem come in. I'm going to be in Bali. And then we're going to try to get to down south and talking to some people about maybe coming to New Zealand and Australia. So that's coming up, all this. Okay. But I make an irresistible offer at those particular events and I offer them my high level $25,000 mastermind for only $297 a month. Okay. Which is ridiculously crazy. So they can get a $25,000 product for $3,600 plus I throw in all these bonuses. Well, you can bet your bottom line that when I'm at a Mastermind, I sell the heck out of that program. Why? Because I have an offer. So you need to think of, okay, I have my product. Okay? So I have my product. This is what I'm going to sell. Now what is my offer? Okay, how much am I going to price it for? What kind of deal can they get? How is this going to become irresistible? Because in the end, Facebook ads don't work, funnels don't work, word of mouth doesn't work. Nothing works if you don't have an incredible offer. When people tell me their funnel isn't converting, I always come back and say it's because you have resistible offer, not an irresistible offer. You have to have an irresistible offer. I did an entire training on this a few weeks ago as far as like, what makes an irresistible offer. Okay. And so you can go back and you can watch that training. Okay, you can, but, you know, but you. Well, I was going to try to repeat all this for you, but I'm not Going to. If you want to watch that, go back and watch it from a few weeks ago or you can send me a direct message that I could try to find a link for you and I'll get you that training on how to create it. The third one is I. Okay. The third one is I. Now this one is really important because without this one, in fact, this is where most of us get stuck. Some of us, we have a product, we even have an offer, but we never take time to do this and that is to introduce them to our product. When do I introduce to the world my product? Now here's how I'm going to tell you how to do this. If you're new, if you've been doing this for a long time, I don't encourage you to do this, but I do encourage it. So you know it all starts with a P, right? So it all starts with your product, like what is it that you have to sell? Then we, then we create an irresistible offer. Okay? An offer that they can't let go of. But how do you know it's irresistible? Okay, how do you know your products any good? Well, what you do is you're going to introduce this to your world. Now, not to the world, but to your world. So many of us have people who follow us. We have, you know, maybe a thousand or two thousand people who friend us on Facebook. We may have a professional page, maybe we have some blogs or maybe we have some people in the, on Instagram and our email database. When you go to launch something, I want you to launch it to your existing list and your existing fans and your existing tribe first. Okay? I want you to introduce the product with them. Now it's really easy because we run, you know, we have a product called Click Funnels and I'll give you an affiliate link. If you want Click Funnels, I'll give you an affiliate link where you can jump on there and you get a 14 day free trial. Plus I give you a ton of my free funnels when you use my affiliate link. But we have an incredible software called Click Funnels where you can create a quick landing page and you can put your product and your offer on that. And just man, with a click of a button you can literally share that or introduce that. Okay. To your tribe. Okay, you can introduce your, your product to your tribe. And then what that's going to do is as you introduce it to them, you're going to be able to get the minds and the hearts and the emotions of the people who are already around You. You're going to get them being able to look at that. Okay. You're going to be able to get them looking at that and you're going to be able to know is my pricing right. You're going to get some feedback on it. If you have some mistakes in your funnel, they're going to give you a lot of grace. So you want to introduce this to your tribe first. Okay? Just get it out there now because you're introducing it to your tribe. It doesn't have to be perfect. So just get it up and get it out. In fact, I'm going to encourage some of you guys today to have to create something and to get it out there and immediately. And you say, chad, I don't even know what I would create. Well, here's. Let me just give you a quick little side note of what you could do. The easiest thing that you could create quickly and get out there immediately is to come up with a little teaching. Like, just like I did. Okay. This didn't take me very long to create. Put it together, go on Facebook live and introduce it. Like, teach it. Okay? Then download the video, chop that bad boy up, put it on a landing page and now give it away for free. Okay? And then run some traffic. Hey, guys, I did a little training. You know the pointer you need to launch, grow, scale up your business, okay? These. Whatever seven. These seven tips are sure to take you from ideation to activation in no time at all. It's absolutely free. If you want it, let me know. Click the link below. Bam, you get it. You could do that in a day, right? So get. Get an offer, get something and introduce it to your world. Maybe you want to charge for it. Okay? Maybe your irresistible offer is not free. Maybe your irresistible offer is it's 29 bucks or it's 97 bucks or whatever, but just get it up and get it out. Introduce it to the world. The reason why you have to introduce it, and this is where so many of us get stuck. So many of us have products that are sitting in our back pocket that nobody knows them about. I have a couple books, okay. I have a couple books that I've really been convicted of this. Okay? I've got a. I've got a book that I wrote on relationships, okay. It's called swipe right dating in your 40s, Emanuel. That's literally. It's a manuscript just sitting on my computer that I haven't gotten out to the world, okay? So I haven't introduced it to the world. So it's not doing me any good. It's not doing anybody else any good. And Lord knows I'm not making any money on it, okay? I'm not making any money on that, okay? I have an online course that I have procrastinated. I've already got the whole thing written. I have an online course on how to make money using Facebook Live. And it's just sitting on my laptop. And I got this beautiful studio right here with all the cameras and all the equipment and all the tools and everything that I need, but it's not doing me any good. It's not doing you any good, right? And this is where so many of us get stuck, is we don't introduce our products to the world. And so I want to encourage you today is to create a product, okay? Create an irresistible offer around that product and then introduce it to the world. And then here's what you're going to do after you introduce it, then you're going to nurture them. You're going to nurture them. And the beautiful thing about Click Funnels is you can do all this with Click Funnels. You don't need any other pieces of software or whatever. You can do it right in Click Funnels. I can show you exactly how to do all that if you need a little bit of help. But you need to nurture them. Now, what does this mean? Okay, what this means is, is once you introduce them to the product, you cannot assume that everybody's just going to look at your product and just buy it, okay? In fact, most of them will not. So what you're going to do is you're going to create a series of videos or a series of emails, and you are going to follow up with those people who opted in to look at your offer. You're going to follow up with them and you're going to nurture them. Now, what is the sequence of nurturing? Okay, what is the sequence of nurturing? What I like to do is I like to present the problem, agitate that problem, solve that problem, introduce them to the offer again, okay? So problem. So let's say that your product, okay, it's got to solve a problem if it's gonna be a product. Let's say that your product is Excedrin, okay? I don't know. I just happen to have this here. And let's say that, et cetera. And what do they do? They cure headaches. Okay? So let's say that your product cures headache and your offer is try a free sample. Let's say that's your offer. Okay, Try a free sample. And if you like it, then you're going to get a bottle of Excedrin in the mail every single month. Okay. At. You know, it's normally. It's normally $39 a bottle, but you're going to get it for $9.99 a bottle as long as you put it on auto ship. And it's going to come every single month. So let's say that's your offer. Then you're going to introduce that to the world. You're going to go on and introduce it to the world and you're going to offer free samples. But let's say that people didn't get the free sample. So now you're going to go back and you're going to nurture them. What you're going to do is the problem. You're going to start with the problem that your product solves. And what you're going to do is you're going to give them some statistics on how 8 out of 10 entrepreneurs have headaches. In fact, some of the biggest focus issues that we have with ADD is actually not a focus issue. It's actually a headache that we don't even know is a headache. And gentlemen, how many of you know that your love life has been diminished because of a headache? Okay, so you're gonna introduce him to the products. Okay? Okay. And then you're gonna agitate that product. Okay? You're gonna agitate me, you're gonna agitate that problem. So you're gonna, you're gonna tell them about a problem, and then you're agitate the problem now. So it could be like, let's take the last one. We were just joking on, like, gentlemen, how many of your love lives have been stalled a little bit because of a headache? Okay. Now what you're going to do is you're going to talk about some of the frustrations and aggravations that not having a love life has on you, on your manhood, on your masculinity, on your marriage and your frustration and on your aggravation. And, boy, if that was just solved some way, how great life would be, right? So you're going to agitate it. And then at the end of that email, then you're going to tell them, now, I want you to open up your email tomorrow, because tomorrow I'm going to tell you exactly what I've done to solve that problem. And then you. You're gonna solve it, okay? And you're gonna. That's when you're gonna introduce them to, to your product. Okay? So product agitates off. So how do I nurture them? I just simply send them emails and I talk about the problem, then I agitate the problem and then I solve the problem. It's just value. That's a ton of value that you're offering to people through this process. So let's recap. So first is P. You want to have a product, okay? Remember, products got a name, it's got a description, it's got an expected outcome, it's got a price point and a way for somebody to purchase, okay? Product. Then you're going to have to have an irresistible offer, okay? You have to have an irresistible offer. That's the O or the. Okay, you have to have an irresistible offer, okay? You have to have someone they cannot say no to. Then you have to introduce it to them. You got to introduce it to your tribe. So, okay, here it is, folks. Here it is. Here's my little shiny object. We want you to buy it, okay? Then you have to nurture them. You have to engage them through a series of emails or videos that, that tell them the problem, agitate that problem, and then eventually solves that problem. Okay? And then, and then you can redirect them back to your offer. Now, the T, the T is once you've done that with your audience, okay, Once you've done it with your warm audience with your tribe, with the people who know you, with the people who love you on your Facebook page, on your, on your personal page, on your professional page, wherever you. Once you've done that, now you're going to come to the T. And the T is, and only after you've proven this, now you're going to drive some traffic to that. Okay? Now you're going to drive traffic to that. Now why did I wait this long? Because normally what happens is you guys will come up with a product, you'll have an offer, and then you're going to come right to this level, okay? Pot. You do the pot approach, okay? And the problem with the pot approach is when you think of pot, you think of three things, right? You think of weed, you think of toilet, and you think of cooking, okay? There's only one of those cooking that's really any good, okay? And so what happens is when you go product, offer, traffic, you're sending this to an ice cold audience and you don't know whether your product's any good or not. You don't know if it's proven or not. Chances are it will flop and you're going to give up and get discouraged because you're not making any sales. So this is why I want you to go through the introduction and the nurturing sequence prior to going through traffic so you can see whether your product is proven or not. Now let's talk a little bit about traffic. There's two types of traffic. There's organic traffic and there's paid traffic. Okay. And I'm not. This isn't a whole thing on this, but what I'd like for you to do is I'd like for you to consider paid traffic. And I'd encourage you to start with Facebook because it's the easiest. Now, do not hire anyone to run your Facebook traffic at first. Nobody. Okay. You're like, wait a second, Chad. Don't you guys do that? Yeah, I do. Okay. I have some people that do the Facebook traffic for me and my clients. When you first start, do not take an oath. Do not, do not hire somebody to run your traffic for you. Why? Because you don't have anything proven yet. You are simply going to. What's that? Guy Ogilvy says that good marketing only makes a bad product look worse. Okay. And so you want to make sure that your product is great. So what I encourage you to do is just jump on facebook.com. okay? Or google. How do I run Facebook traffic? There's a quick little 30 minute video to show you exactly how to do it. It's really simple. It's not difficult at all. You go on there and literally just start with five bucks a day. Like literally commit to yourself, take 50 bucks out of your pocket and say for the next 10 days, I'm going to do $5 a day and I'm going to just go in and I'm going to try this. Okay? I'm going to just run some traffic to this. Okay. You'll get to the point where you're ready for pay traffic from an expert. But don't do it because they're going to charge you anywhere between 500 and 1500 or maybe $520 $500 just to run the ad. And that doesn't even include your ad spend. So chances are. And then they're only going to do like 8 to 10 bucks a day for you. And so you're going to, you're going to literally spend $2,500, okay. Trying to, you know, get 100 to $200 worth of traffic out there to the world. And your product is probably going to sell for a lot of money and it will be A waste of money. So don't do that at first. You will build to that, but not at first. So I want you to run traffic to this, okay? So the easiest way to do it is to figure out who your audience is, okay? So if I know who my audience is, if I know who my target is, I know who I'm going after, okay? Well, now I can. I can target them on Facebook. I can put a little bit of money, I can write a basic, decent ad in the head. With Facebook, it's all about the headline in the picture, okay? Headline and picture or headline, a video, okay? You know, a lot of people write long form, and I love long form. But don't get me wrong, it's all about the headline and video, okay? If you got a killer video and you can go to, like, I can't even name, just Google it, they have companies out there that will sell you for just a little bit of money, some really killer videos, okay? And if you're getting started, just get them. It may cost you 30, 40 bucks, okay, to get that video, but just get it. I promise you, your. Your. Your engagement will go way up, okay? So just run some traffic. Figure it out on your own. Run some traffic. Now, once you've run traffic, okay, now you're beginning to see a cycle happen, okay? Now I have a product, okay? Then I have an offer. Then I have. I've introduced it. Now I've nurtured those people, okay? So, you know, they didn't forget about me. Now I'm nurturing and agitating those problems, and now I'm gonna start run traffic to them, okay? Now here's the thing, okay? Now this one's really big, okay? And this is probably the one that most of us neglect. After you run traffic now, you need to sort of become omnipresent. You need to be everywhere. You need to emerge. Emerge as an expert, okay? You need to just sort of rise from the ashes, and you need to emerge from an expert. So I started my professional coaching business, okay, on my birthday last year, okay? September 1st last year, I started my professional coaching business, okay? Up to this. Up to that point in marketing, I was doing. I was creating online courses for folks. Excuse me? I was creating online courses for folks. I was designing click funnels, and I was running Facebook ads up to that point, September 1st of last year, okay? So not quite one year ago, I launched my professional coaching business, okay? At that point, nobody knew who the heck I was and how did I go from nobody knowing who the heck I was. To literally having. Now we were just doing the numbers this morning. To literally having over 1400 people be positively or I don't know if it's positive. They've been influenced by my coaching. Over 1400 people have said under my teaching this year, and those are the ones that we know about. That doesn't include all these people who are watching my videos all around the world. But I don't even know who they are. I don't know. These are 1400 people we've tracked. They've come through my design academy, come through my launch Fuel Academy. Work with me one on one, okay? How do we go from a nobody to having over 1400 people in less than one year? We're talking 11 months. How did that happen? The way it happened was this right here. I decided that if I was going to make any money in this industry that I had, I had to emerge as a leader. So what I did was I created a product, okay? The very first product I had was the Launch Fuel Online Coaching Academy. Okay? That was my first product, was 29 bucks a month or 1,99 for the year. That was my product, okay? The offer that I had was on my birthday, okay, on my birthday that if they purchased it on my birthday or in the birthday month, they were going to get it. So it was, it's actually $49 and 5, 97 a year. But the irresistible offer was on my birthday, they could get it for $29 a month or 1,99 for the year. And if they took the annual, annual academy, then I would give them a free 30 minute coaching call. That was my offer, okay? So I introduced it, okay? If you guys remember, you can go back to my birthday and watch these videos. It was a crazy day. It was really hot here in Phoenix. It's my birthday. I got all three of my kids that day. It's crazy. You can go back and look at the story. I was broke, I didn't have any money. So we're at McDonald's and I'm literally on my iPhone, okay? And it was an old iPhone, so it was all cracked. I'm on my iPhone doing this video and right in the middle of doing the video, trying to introduce this to the world, I got a homeless guy that comes up, asked me for money, which I didn't have right on video, which was like totally embarrassing. And so I was trying to figure out how to negotiate that plus talk to you guys online. Well, anyway, long story short, on my birthday, I think we end up selling 15 or 16 of my coaching academies. And that's when I knew, aha, I got something here, I got something here. I can do this. But remember, I introduced it to my traffic. Okay? And so then what I did was I started nurturing. I wrote a series of emails and videos and I started, I started. Yeah, Sabrina says so we'll have a new irresistible offer soon. Close to your birthday. Sabrina, I have got. Listen, I have been working on something, I shouldn't even say this, I've been working on something for the last 30 days because my birthday is going to be epic this year. I've turned 44. It's going to be epic this year and I am working on something crazy that is not only going to make me a lot of money, but make you a lot of money as well. And so just hang in there because I'm going to be with you. I'm going to let the cat out of the bag a little bit on August 1st. Okay? And then we do a 30 day ramp up and then we're going to do a 30 day launch and you're going to be with me and we'll do something every single day for all 30 days in the month of September. And I got a killer affiliate program that I'm going to be telling you a little bit about through the month of September to be a lot of fun. So anyway, so after I introduced it, then I started nurturing. I followed up with four or five emails and a couple videos. Nurturing. The, the. And I use this story about, you know, in my nurture sequence, I use this story about how I just moved and you know, I didn't have much money and the movers just threw all the crap in my living room. And for two weeks I sat in my, I literally sat in my living room looking up boxes all day and I talked about, you know, I just, I was overwhelmed. I didn't know what to do. And then I came up with this idea that that's what happens with those entrepreneurs is overwhelm, causes paralysis. And I literally for two weeks just sat on my couch. I moved enough boxes so I could watch TV and I literally just felt like an idiot. I cried. I'm like, what the hell am I doing? You know, I just, I felt out of my element. I was just, I was really emotional and so I set that problem and then I agitated the problem about like, you know, I told the story about how my daughter like, you know, I had a, like, I had like 11 bucks in my bank account and my daughter wanted to go to a Skate party. And it was five bucks. And then so I took her to the skate party and when I got there, what I didn't know was I had to pay because I was a parent. And so I'm sitting here arguing because I don't have any money. I'm literally arguing with the lady at the counter because I'm like I'm not going to go skating lady. I'm not going to pay the money to go skating. Well, you're not coming in if you don't pay. And I remember getting in this argument, like literally a tearful argument and I had to ask for the manager and she was like trying to wonder why I was making such a big deal over five frickin dollars. Well, the reason was, was I didn't have five dollars, I didn't have it. And then we get into the skate place and my daughter wants like nachos and I barely had enough money, I'm like okay, I got six bucks left Again, nachos are five bucks. Great, wonderful, good nachos. Now I'm down to a dollar. And then my daughter, you know, she couldn't skate real well and she wanted these, this little handle where you know, she would guide her but it was like three bucks and I didn't have any more money and I literally had to look at my daughter and just tell her no. And then she wanted the glow in the dark necklace and sorry baby. And I remember just feeling like a freaking idiot and I agitated that but I just knew that I've got something inside of me that if I could just launch it to the world it would be great. But like me sitting on my couch, I'm completely overwhelmed. But here's what happened. And then my sister came over one day, I just sucked at my pride and call her and she came over one day, saw all my boxes and what she brought to the table was an outside perspective. What she brought to the table was a little know how she had moved multiple times. What she brought to the table was a work ethic. Okay. And in just a matter of hours, I think three hours, we went from being overwhelmed to having every box unpacked, organized. And I was able to live a great life again because of my sister's help. And I transitioned that I solved problem now then I transitioned and I said, you know, I said some of you, that's where you're at. You're overwhelmed with your business and you need, you need an outside perspective. You need somebody with a little know how you need somebody with a work ethic. You need somebody with a process and a system to be able to take you from where you are to where you want to go. Hi everybody, I'm Chad Thibodeau and I'm launching a brand new and in the nursery I told them about my product. I'm launching a brand new coaching program called the launch fuel online coaching academy where I'm going to take you from ideation to activation in 28 days or less. We're going to take from ideation to activation and then activation to automation and automation to domination. That's where we're going. And then I made an offer. I want to make you a deal today. This is a brand new program and for my birthday I'm asking you to give me and you a birthday present. You know this program is going to cost $49 a month or one payment of $597. But today I'm going to give you a deal that if you jump on I'm going to cut that price in half and you're gonna be able to get for $29 per month or I'm gonna get cut the annual rate from 597 all the way down to $199. And if, which I'm hoping you will, I'm even going to give you a free 30 minute coaching call and help you get laser focus. Now remember, that was the offer, okay? And then I, so I introduced it. Hey, here's the link. Just click the button below, you're going to go right to my, I create a little funnel. It was ugly so I introduced it to them. So they click the button. And then I began nurturing them. And all the thing that I just told you was in the nurture sequence, okay, in the nurture sequence. And then you know, I started running traffic to that but I'm like, remember, something's got to happen. So after I did all that I said okay, my, my, my tribe will love me but now I have to emerge as an expert. And so what I did was after nurturing that I began just asking my tribes questions. Hey, what do you want to know? What do you want to know? What do you want to know? And they gave me like a list of like 70 things that they wanted to know and so I wrote them all down and doggone it, every day I showed up on a Facebook live just like this and I didn't know what the heck I was doing. I had no idea what I was doing but I'd study it. So hey, they want to know how to get organic traffic okay. Michael Hyatt, how to get organic traffic. Okay, this person, how to get this? This person, how to get this. You know, I don't know how to do this. Okay, great. I'm going to interview somebody who's an expert at organic traffic. And that's when it all came on. Like, ah, that's how my podcast started. Like, I'm just going to interview an expert who's great at it. I'm a great interviewer. I'm great behind the mic. I'm just going to ask great questions, they're going to give great answers and I'm going to be the frickin hero. And what happened was I began to emerge. I began to emerge as an expert. So what is your game plan to emerge as an expert? What are you doing? What are you doing? Because it's not okay just to launch a product. If people don't see you as an expert in your industry, they're not going to buy from you. But you have to emerge and you have to have a game plan. You have to be intentional about emerging. So what is your game plan to get there? Okay, blogs are okay, videos are okay, Facebook lives are okay, lead magnets are okay, Podcasts are okay. Do them all emerge every single day. Do something publicly to establish yourself as an expert. And here's what's going to happen. What's going to happen is you'll get to a breaking point where all of a sudden people begin recognizing you and your credibility goes up, your authority goes up. And now you go from, I'm going to steal a term from my friend Rachel Jackson. This is all her. You're going to go from being the hunted to being the hunter. I'm sorry, I said that wrong. You're going to go from being the hunter, in other words, the person looking for the clients, to being the hunted. Or the clients come to you and wow, that is ridiculously cool. So final point today is once you've done that, once you have your product, you've made an offer, you've introduced that offer, you've nurtured your people. You, you, you introduced the total of the problem. You've agitated the problem, you solve that problem. Now you've run Facebook ads, you've run some traffic to that, and now you're beginning to emerge as an expert in your field. Now what you're going to do is are. Now you're going to retarget these people. You're going to retarget these people. Now I watched the video today. I just, I thought was hilarious. I wish my producer was here, I could play this video for you. I thought those. Some guy, I don't even know his name, to be honest with you. I don't even, I don't know him, I don't follow him. But he's the, he's a boom guy, okay? You've probably seen him online where he'll come on, hey everybody, boom. And he's got a big old fireball that comes out and it's a little over the top, to be honest with me. He's a great marketer, but he made a line today that I just like. You know, I like this guy. He started doing this, he did this video where he was standing on a diving board, I think, or right at the edge of the pool. He had like a thousand dollar suit on and the headline was willy or won't he jump. Okay? And so he does this video and you're at the edge and he's in this really high dollar suit and you're like, oh my God, is this guy really going to jump in the pool and ruin that suit? And he's got you on edge. And he goes on there and he's talking with you and he's really high paced and really fast pitching and he goes on to tell you about how, hey, hey, I made you an offer. Okay? You looked at offer, but you didn't buy that offer. So it's funny. He goes, so you must hate money. That's Dana Derek's line, so you must hate money. Well, I don't hate money. And so this is why I'm retargeting you, okay? The reason why I'm retargeting you is because I'm not an idiot marketer, okay? So, and so he went back and he clicked this button. So he was like, so you so don't be an idiot. Marker, click, flip the button, go. And I thought that was so great, like this whole idiot marketer thing. Don't be an idiot marketer. And what he was saying was, was I don't leave money on the table. So if you're going to put in all the work of introducing a product, giving them an offer, introducing it, nurturing it, running traffic to it, emerging as an expert, then you have to retarget, okay? You have to retarget. Now this is incredibly simple, okay? You can go to Facebook. Once again, just Google it. Know there's a lot of Facebook courses and stuff out there. But do you know? Do you know? Do you know who? Let me, let me just tell you this. Do you Know who has the best Facebook course on the market. Like, literally the best one. Okay? Take a pencil, piece of paper. Let me tell you who's got the best Facebook program, training program on the market. The best one. I'm talking. This is better than Tai Lopez, okay? This is better than. Than anything that you can. That you see out there. You know who's got the best one? Facebook. You know how much it cost? Zero. Okay? Facebook has got the best training on how to run Facebook ads, and it costs zero money. They have got a retargeting video on there that's only about 20 minutes long. And they walk you step by step on how to create a pixel on where to put that pixel. And it is super simple. You need to have a retargeting pixel on your funnel so you can retarget these people. You know what it's like? You know what it's like? Somebody was laughing the other day, and it's getting freaky. I was at lunch with a gal, and we were talking about Gary Vaynerchuk and Les Brown. Actually, we were just talking about Les Brown, and I said, you know, I said, I think he's on tour right now with Gary Vaynerchuk and Tony Robbins, and I think they're gonna be in Phoenix. And I said, really? She goes, okay, well, I'll look it up. So she gets to the car, and then she sends me a text. She's like, oh, my gosh. Like, we were just talking about this, and, like, I open up my Facebook and bam, right in front of me was. It was an ad. Now, that's a little tricky. I don't think they can do voice recognition yet. Maybe they can, but that's. That's. That's targeting. So she clicked that ad, and I clicked that ad, and I was looking at it. Do you know what I have seen every single day since then? I have seen another ad about that campaign. Why? Because they took the time to re target me. See, when I was in the parking lot of Liberty Market, I didn't want it in the heat of the day. I didn't want to take time to buy that ticket. Okay. Oh, I'll come back to it. But, man, I got add, baby. I get busy. I get three kids. I run three businesses. I got a TV studio here I'm trying to manage. I got a coaching kids coaching company that I'm trying to do. I got over 1400 people. I'm trying to coach it. Like, they know that, and they know that I'm gonna forget to come Back. So they have retargeted the heck out of me. So guess who's going to their conference? I am. Why? Because they retargeted me. They retargeted me. The difference between an okay business and a great business right here. Retarget your people. Retarget them. Now here's even a little better strategy. You can even retarget your own people, okay? Your own people. So let's say you've built a list of a few hundred and let's say you got maybe a few hundred people on a professional page. You can actually target those people. You can actually run ads specifically to those people. So all of your hot audience sees your offer. So when you go to introduce your hot audience, okay, don't run cold traffic or don't run traffic to a cold audience. Why don't you think about retargeting your warm audience and just watch what happens? It is awesome. So you ready to launch a business? I got a pointer for you. Create a product. Okay, Remember, a simple product doesn't have to be complex. Nice and simple. Nice and easy. Don't overthink it. Just give it a name. Write a one sentence summary. Tell me what's gonna happen if I buy it. Just put a price on it and give me a way to buy it. That's it. That's your product. Once you have that, now make it so irresistible that I can't say no. Okay. Make it so irresistible that I can't say no. How many of you, Let me ask you this, how many of you? If I. So I have a. I have a $297 per month Tribe 100 mastermind training. Okay, got a bunch of people in right now. How many of you, If I was to say, hey, I tell you what, if you buy my Tribe 100 program at 297amonth, I will pay for you to go to Funnel Hacker Live next year. I'd give you a free Funnel Hacker Live ticket. How many of you would jump up and down and say, I'm in, I'm in. How many of you do that? So if I said, okay, I'm going to give you a free ticket to Funnel Hacker Live if you get into my Tribe 100 program, it's the best marketing conference in the world. Okay, I'm gonna buy you a ticket to that. If you get in my Tribe 100 program, how many of you would raise your hand and say, I'll go. That's a thousand bucks. It costs you a thousand bucks to go there. Okay, that's if you get the early ticket, it costs you $1,000. If I was to tell you, you join my Tribe 100 program and I'm gonna buy a funnel hacker live ticket, how many of you would do it? See, that's an offer and I hope it's irresistible. Okay, but what if I said I was also going to throw in a pair of Apple I earbuds? We'll also do that. Plus I'm going to give you free access to my launch 90x webinar training and I'm going to give you free access to my CF101 online course on how to take, you know and take click funnels and sell your first product. And I'm going to give you free access to my launch fuel online coaching academy where you can have access to my last 11 months, every training I've ever done, every interview I've ever done, all my tools, all my resources. See what I'm doing. I'm beginning to stack this. And I'd say, how many of you would want that? And all you got to do is join my Tribe 100 program. Chances are you probably want to know what my Tribe 100 program is. Right? So do you see how creating an irresistible offer is just like, wow, I want that. An irresistible offer creates intrigue. Okay. Creates intrigue. And then you can introduce them to your products. Okay. But say, hey, go, go here and click this button and enjoy it. So you could go to my, like, like, if I were doing this, I'll just do it. Okay, you could go to my. I don't have a funnel for this, but you could go to launch it.online/coaching, okay. And go there. You can click that button. I put it on my. I don't even know what page I'm on. I've got so many open. You can go there and then you could click the Button, join my Tribe 100 program and I'll give you a free ticket to funnel hacker live and I'll buy a pair of Apple iBuds. So if you did that, okay, we would do that. That would. That's what we call introducing you to the irresistible offer. Now, what happens is if you go there, okay, you're going to opt in and then I'm going to begin nurturing you. I'm going to send you several emails and videos. Okay. And then you're going to, you know, once I've done that, I know that it works. Now I'm going to start driving traffic to my product, to my offer, to my introduction and to my Nurturing sequence. Okay. And after I do that, then I'm going to emerge like an expert. You are going to get bombarded with free training from me. Okay? Free, free, free, free, free training. Because I'm going to emerge as an expert. I'm going to blow your mind with all the free teaching. Okay. And then I'm going to pixel the heck out of you until you buy and you're going to get retargeted. Okay? And my ads, you're going to be able to see them everywhere. See, that's what a solid system is. That is the seven point system that you need to launch, grow, scale and automate your business. Pretty simple. Pretty simple. If you'd like some help with that, I'd love to be able to help you with it. We do have coaching programs available. I'm not here to try to sell you today, but I'm here to just tell you that I would love to partner with you. Just send me a private message and we'll do. Team D is getting started on Thursday, which I'm super excited about. Our new Tribe 100 program is getting ready to start this coming Thursday. We have six of the eight spots filled right now. So between now and Thursday I can let two more people in. Okay. If you would like. In. It starts this coming Thursday and we take you through a whole 12 week boot camp where we're just going to immerse you into, into this system basically how to, how to get you up and running. And then you got me for an entire year in your back pocket where I'm going to be there for you. Now I want to play something for you if it's okay. Where's my phone? Where's my phone? Okay, so I'm the guy that always has my phone around. Oh, there it is right here. Okay. I want to play something for you. This is really cool. Let me see if I can find this. This is one of my clients. Okay. And I want to play this message for you. This is a way to wake up. Okay. This is a way to wake up. You ready?

Hey, Chad. I'm so excited. I just.

Oh, hold on.

I just finished talking to our potential clients and she signed a contract and she's so excited and I'm so excited and she is, she and her husband, they are Christian and they really, they're really happy and I like educated them on a lot of things. They do not know anything about value ladder or funnel or whatever. So I just, I, I basically taught them and whenever I was done, the woman was basically Saying stuff, using upsell value ladder, blah, blah, blah. So like she connected so much and they are doing such amazing work. And the most amazing thing is that this week her prayer point was for God to uncover them because they have so much service that they're giving to people and they feel like they're not getting a lot of customers to see what they're doing because they're actually giving people a lot of value and helping a lot of people, but they're not getting that influx of patients. So I'm so excited and scared because I'm not. I don't know if I'll be able to get results for these people. But I know that with you and with God, we're going to get them results and they can return me. And I'm so excited. Like I am freaking so excited. Thank you so, so much. Okay, bye.

How fun is that, right? And I hope you guys can hear that. I hope it came through the microphone. But like I literally woke up this morning and that was the first thing I heard and I literally was in tears because this coaching client that I have, I love her to death and she's trying to do some really cool things for herself and for her family and I just love her and just to be able to see people like that beginning to get results. She signed her first contract, her first contract to be able to help people launch their business. And that's what this is all about. And we're walking her right through this pointer system. Okay? So it's a ton of fun. So guys, I love you and I appreciate you. If I can help you at all, just send me a text message right here on Facebook, just a direct message, a private message and I'll jump on a quick little 15 minute phone call with you and see if we're a good fit for each other. And if we are, I'll invite you to be a part of the team. If we're not, I promise you I'll tell you because I want people like that who are so excited to get results and to help people and change people. Well, guys, I love you. I appreciate it. I'm going to just check the, the comments today to see if there's anything here that I need to reply to. Victoria says, I love your background. Thanks, Victoria. I'm in my new studio here in Phoenix. Or actually it's in Mesa, Arizona. Jim says, hey, Chad, Jimmy here right now in Phoenix. I know, Jim. Looking forward to connecting with you on Thursday. Can't wait, buddy. So excited. Hey, Victoria. I guess I didn't realize that you were in Cave Creek. We got to get together. What's up, Kathy? What's up, Dave? See, let's see, let's see, let's see. I have a crazy deal, too that's going to happen on my 50th birthday, August 4th. Awesome, Victoria. Can't wait to hear about it. Super excited about that. So let's see, on this page here, Jeannie says I just joined. Awesome, Jeannie, we're so glad that you're here. Amy is on with us. Amy's on our program as well. Awesome, Amy, so glad that you are here. Well, hey, I think that's all the comments today. God bless you guys. We love you and appreciate you. And we will see you next time on the Monday morning MENTOR.