This is a YouTube video titled "QuickCoaching 01 Choosing Your Perfect Client" created on November 15, 2019. The content is a coaching or instructional talk focused on identifying and understanding the ideal client by analyzing what they are trying to achieve and the obstacles they face. The speaker discusses practical strategies for building a business by focusing on client needs and challenges.
So you have to simply ask, what is it they're trying to do and what obstacles or hurdles are slowing them down? If you can figure that out, if you can figure out what obstacles that are slowing them down, then you can create a system for them that really helps them overcome it. With a person, there's a couple things that you're thinking about. You know, you have the right person when these person, the people that you work with, give you energy. Now, you may not know if they give you energy or not, but if they consistently drain you, that's a really good sign that they don't give you energy. And the second is who gets. If they listen to you, who would get the best results? Okay, now, what's interesting about the person is we used to niche down on the person, and we don't have to do that as much like we said earlier. So we're going to focus here. But there are four boxes that when we think about the person that we want to. We want to think about. Okay, four boxes. Okay? The first box is, what are they trying to do? What are they trying to do? What is your person trying to do? This is so powerful because so many of you, when you're building out your business, you've got, you know, you want to just do Facebook ads, you just want to run funnels, or you just want to do copy or whatever, and you haven't taken time to really understand your client, your perfect client, your Persona, so to speak. You really haven't got to understand them. So the easiest way to get to understand them is what is it that they're trying to do? Now, this needs to be incredibly simple. It needs to be incredible pra. Incredibly practical. Don't over complicate this. What is your audience trying to do? Okay. If you can figure that out, then you can have a lot of success within your business, because we'll show you in just a minute there are certain things that you can do here that will help you. So what is it that they're trying to do? The second box then is what obstacles or hurdles are stopping them or slowing them down. Okay, so you have to simply ask, what is it they're trying to do and what obstacles or hurdles are slowing them down? If you can figure that out, if you can figure out what obstacles that are slowing them down, then you can create a system for them that really helps them overcome it.
