Chad Thibodeaux explains how guarantees and risk reversals make sales offers more appealing by letting prospects buy without fear. He shares 15 specific risk reversal strategies to strengthen your pitch.
No doubt you've seen people get online and they'll try to sell their coaching or their consulting program or perhaps an online course. And when they get to the end of their pitch, they'll say something like this. They'll say, hey, I tell you what, Buy my stuff, and if it doesn't work, just shoot us an email and I'll refund your money 100%, no questions asked. Have you ever seen that? Well, that's what we call a risk reversal. And many times that risk reversal is the difference between making a sale and just getting lots and lots of people to look at your stuff, kick the tires without buying. Okay? And what you have to know is that your prospects aren't afraid to buy. What they are is they're afraid of being wrong. And this is why you can have an incredible offer and still lose the sale. How you doing, everybody? I'm Chad Thibodeau, business coach and launch strategist. And after working with over 5,000 people to help them launch their business, well, I've learned a thing or two about sales. And one of the things I've learned is that people don't buy when they're excited. They buy when they feel safe. And nothing makes someone feel safer than a strong risk reversal, some type of guarantee that says, you know what? You're not the only one with skin in the game. Now, everybody knows that money back guarantee that I gave you a little bit earlier. But let's be honest, not everybody wants to give their money back. So what other types of risk reversals are there? What other things can you do to make your prospect fit, feel safe? Well, over the years, I've compiled quite a few of them and three pages of them, actually. And I want to give you 15 of my top powerful risk reversals that you can use immediately put into your business to make your offer simply irresistible. It's an awesome list. There's 15 of them here, and I show you exactly how to use them. And if you'd like it, I'd like to give it to you absolutely free. All you have to do is ask. So either shoot me a DM or. Or click a button here and put your name and email address in, and me or my team will shoot this over to you right now. No pitch, no pressure, just pure value. I want to help you make your offer simply irresistible.
Why Interested Prospects Don’t Buy, and How to Move Them From “I Want This” to “I’m Ready”
Knocking Down the Three Big Limiting Beliefs That Keep Prospects From Saying Yes
