The Starter Kit Starter Kit

Today I want to talk with you about a new kind of lead magnet that my clients are using that's getting at least a 40% conversion rate moving people from the lead magnet to a coaching call. Now, before we get into this, I just want to tell you and make this massive declaration that I believe traditional lead magnets are dead. I mean, think about it, okay? We know what a traditional lead magnet is. You give them, like a one or two page document in exchange you for their name and email address. In fact, we've. For many years, we've called it the ethical bribe. But the problem with traditional lead magnets is really nobody wins because, you know, the coach or the consultant or the provider is creating a document or something that they, you know, claim is going to really help their client. But you and me both know that it really doesn't.

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I mean, when was the last time you downloaded a lead magnet and said, oh, my gosh, does lead magnet change my. The trajectory of my business? Yeah. Never. It doesn't happen. And then, you know, as the coach, we get the name and email address inside of our database, and because the lead magnet didn't really help them, they just sort of sit dormant in our database, taking up space, not opening our emails, and not really turning into. Into any cash. And so as I looked at the numbers, I was like, there's gotta be a better way to do a lead magnet. And there is. Before I show you exactly what you have to do, what I want to tell you is I need you to adopt a different frame of mind now. Now, I know this is really weird, but the mindset that I need you to adopt is I really want to help someone. That's right. You have to really want to help someone. In other words, you. You have to offer something that's really going to push the ball down the field for your prospect.

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And what we do here at Cavoo, by the way, I'm Chad Thibodeau, business coach and launch strategist. If you don't know who I am, and I work with over 4,000 people all around the world helping them launch coaching and consulting businesses. And it's been so much fun doing it. And one of the biggest transformations that our clients have is this idea that there's a new way to do a lead magnet that literally increases not just the number of people coming into your database, because who wants more people if they're not going to turn into money, but increases the number of people that get on a coaching call with you. And we call this the Starter kit. That's right, the starter kit. Now what is the starter kit? What we've learned is if you replace traditional lead magnets, which are simply a PDF download or some kind of little opt in thing for this thing called the starter kit, then you're going to see better conversions and more people getting on coaching calls with you. In fact, out of the hundreds of people that we've taught this to, we've never seen a lower conversion rate than 42%. That's right, 42% is the lowest that, that we've seen. Now they have a little bit of an unfair advantage because they got coach Chad in their ear all the time, showing them exactly what to do, how to do it, et cetera. But I think that's a really, really good conversion rate. Now what we mean by conversion rate is the number of people who opt in to the number of people who actually book a call. That's 42% and I believe that's sort of high. And, and what we've done is we sort of transform the industry a little bit by creating a starter kit. Now what is a starter kit? If you're going to offer some kind of desire. So like in my business, I teach people how to create coaching businesses or coaching practices. And so that's the desire that my audience has, is they want to create a profitable coaching business. So all I'm going to do is say, you know, how to create a profitable coaching business. Starter kit. People just want to know how do I get started doing what it is that you're selling? Now the first thing is, the reason why I call the starter kit is, is because you literally want to help people get started with what you're ultimately going to sell them. So if you're, if I'm ultimately going to sell them coaching services on how to start a coaching business, then I'm going to teach them from the beginning how to get started in that business. And we call it a starter kit. And it's composed of three pieces. Okay? So grab a pencil and a piece of paper and write these down.

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The first piece is what we call the written guide. Now, the written guide. Now this written guide is not just a simple, basic, boring, one page lead magnet. No, what we teach our folks is it ends up being about three pages, four pages, five pages of written material that actually outline the exact process of your business. Okay? So for instance, in my business, I help people start coaching practices. And you know, we have a five step process actually, excuse me, it's actually a seven step process that we use to get people started. And I just literally write out that process in a creative way. And then so when they read that written guide, it's really helped them and really gotten value for them on how to get started with coaching and coaching business. And the second piece is a, a coaching video, a teaching video that corresponds directly with the written guide. And so in other words, in my written guide I have. Fill in the blanks.

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I have, I have like pop out boxes that tell them like, you know, what to do next all throughout the written guide. And the video training that I provide to them corresponds directly with that written guide. So when they go on and they watch that training, okay, then it's getting them even more help. Now notice this is not a video sales letter. And traditionally we're taught, you know, if we want to sell somebody, we'll do a PDF download, let them watch a video sales letter and then get them on a sales call. Well, those three components are necessary for what we're doing, but we want to take a different approach. So the written guide is literally a step by step process on how to get started starting a coaching business. In my in mind, it can be whatever it is for you. And then the written training is a complimentary or a corresponding training that goes hand in hand with the written guide.

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And so you can't have one without the other. And then the third piece is a practical coaching session. Okay, A practical coaching session. And in that coaching session, what you're going to do is whatever you're teaching them to do, you're going to create a format that basically shows them how they can get started doing it. So for instance, in mine, if I'm going to help you start a coaching business, we get on the phone and I do what's called the yellow brick road. Now what is the yellow brick road? Well, the yellow brick road in my business is we help you come up with a big idea for your business. So what's the point of your particular coaching business? We help you figure out like, do you have core competency? Is it, you know, do you, are you the right person to be able to do this? We figure out like what problem you solve and we start touching the offer. And then I make an invitation for you to take the next step with me and to jump into my coaching program. But I've really, really helped them. So it's a practical coaching call. So the starter kit, if you want to started on whatever your desire is, then you create a written guide. 3, 4, 5 pages long. Make sure it's delineated. You do a complimentary or corresponding video training. Mine are about 20 to 25 minutes. Yours can be however long you want that it takes to actually do the thing. And the third one is a coaching session where you walk them through. Now, what we find is, is when they download the starter kit, they're not downloading three independent things, they're downloading one thing, one thing that's composed of three components.

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And they all three go hand in hand. So in my written guide, I have fill in the blanks that they can fill in when they're watching it. And then I have action steps on there that we're going to do on our coaching session together. So they can't complete the written guide until they've watched the video and done the coaching session. And because of this, we're seeing about 42% of people who download the starter kit get on a coaching call. And you know the numbers from there. If you're any good at sales, you typically enclose 1 to 2, 1 to 3, 1 to 4 people on that coaching call. And it's honestly, it's the single greatest way that we've seen to get people into our coaching practice is by creating a starter kit. So what I want to do is I want to offer you the starter kit. Starter kit. That's right. It's three pieces of material. So we've got, you know, this is our starter kit wire, our wireframe, our framework, you know, and you can see it's our wireframe. It's, it's all the teaching that you need to be able to create your very own starter kit. And then when you get inside there, I've got about a 20 to 25 minute teaching in there that you're going to be able to watch. And that teaching is going to go hand in hand with the written document that we have given you and it's going to help you create your own starter kit. And, and then of course, we're going to get you on a complimentary call and we're going to walk through the pieces of your starter kit to make sure that that starter kit is going to work. And we're going to show you how that starter kit can then propel your coaching business. So you exactly how we use that to get qualified people inside of our pipeline and how to move them into your bank account so you can ultimately help them. And so we call it the starter kit. Starter kit. And I want to offer you that. So somewhere around here there's a button or a link, just click it, jump on in and you're going to give me three pieces of information. I want your name and I want your full name. I want to know exactly who I'm talking. Second, you're going to give me your best working email so we can send this to. And the third, you're going to give me your phone number. Because what I'm going to do is I'm going to send you some text messages where you can just click a button and you can get this training immediately. But I also want to send you a few text messages to inspire you and to encourage you. We don't blow your phone up, we just literally help. We want to inspire you and encourage you. And so we're going to need your, your phone number for that. So jump on board, get your hands on the starter kit. Starter kit, and let's see your conversions get to the same level that my clients conversions are by helping you do something I always say, different is better than better. And this is going to help you be different, which is ultimately going to make you better.