Why the Holiday Season is the BEST TIME to Start Your Coaching Business

Good morning, everybody. How are you? I am Chad Thibodeau. Welcome to another Monday morning mentor. So glad that you guys are here. I wanted to just jump on, and it's the holiday season, and so I wanted to be able to jump on and do this live training, not just in my night school program, although we are in our night school program, but I also wanted to come in and I wanted to do this to our Facebook audience, our Instagram audience, and our YouTube audience, because chances are so many of you guys may have already checked out as far as business goes for the holidays, right? I mean, we have Thanksgiving this week, and I'm really excited about the holiday and no doubt you are as well, but what I know is so many of you have already already checked out, okay? And you're like, oh, well, you know, I'll just start my business, you know, next year or in January. You, after all the holiday mess and stuff. And so what I want to do is I want to talk with you about why right now. I'm talking about Thanksgiving week to the end of the year is the single best time in order to start your business. So if you guys are watching live, let me know who you are, where you're watching from. Give me some hearts, give me some love. Share this video if you wouldn't mind. Because today I want to do is I want to remind you that every single day that you put off doing what you know you should do is another wasted day. And every year around mid November, entrepreneurs start saying the same exact thing, well, I'll start strong in January. They start slowing down, they start winding down for the holidays, and they convince themselves that everybody is just too distracted to buy. And this mindset will cost you so much money. In fact, while you're checking out, the disciplined ones are cashing in. And what I've learned is the last six weeks of the year is not a dead zone. It's actually a green zone. The attention of your prospects is higher, Urgency is real, and people are naturally reflecting. They're evaluating, and they're looking for something better. And if you position yourself right, right this moment, this season is the best window of the year to begin selling transformation. The reason is because people are thinking about transformation. So if you're a coach, whether you're a weight loss coach, maybe you're a mindset coach, maybe you're a life coach, maybe you're a business coach. I don't know what kind of coach you are, but what we know about coaches is they're designed to bring about transformation. And people are thinking about transformation now more than ever because something happens around Thanksgiving time, okay? November and December begins triggering a very deep reflection. And people start asking questions like, you know, what did I actually accomplish this year? Or they'll say things like, you know, well, why am I still stuck? Or they'll say something like, you know, next year has to be different, okay? And what happens is this time of year begins putting a longing for change in the hearts of your prospects, okay? And because that longing for change is there, they need someone like you to be able to come in and not just give them information, but literally show them a step by step process on how they can shift their identity and when you can show up in this window, okay. You're not competing with all the holiday noise. Okay. Yes. There's long lines that take pictures with Santa. Yes. Everybody's thinking about their Christmas list. Yes. Everybody's thinking about, you know, Thanksgiving dinner. Yes. Okay. Yes. But you know what else they're thinking about? How can I make a significant change? The year is coming, and for so many of us, when we go back to January of last year, we set some goals, we set some proclamations for our life. And as we're coming down to the end of the year, we're realizing that, oh, my goodness, I haven't even come close to fixing those. Maybe I need some help. Maybe I need somebody to grab me by the hand and walk me through this process. And what you have to know is about the people that you're trying to get to hire you to be their coach is they multitask. They can do more than one thing. In fact, if you have a job, a 9 to 5 job, believe it or not, there are actually people who work 40 to 50 hours a week, every week, even during the holiday season, and somehow still pull off the holidays, there are actually people who do that. And the excuse that you're building in to your lack of movement is based upon an erroneous theory that everybody's just checked out until the end of the year. That's not true. What we know is there will be record signups for gyms in the month of January. So if you wait until January to get your coaching program going, you're going to miss all those record signups. What we know is there's going to be record signups for entrepreneurial coaching in January because people are thinking about starting. And if you don't have your stuff ready, you're going to miss all of those signups. And then what you're going to do is you're going to be in the same position in February, March, April as you are right now, or you have a good idea, but you're not taking action, okay? This time of year brings reflection in so many people, okay? In so many people. Okay? So the first thing that you have to know is there's a psychological window that happens during this time of year, and it puts people in evaluation mode. So you need to jump in and take advantage of that. The second thing is there's an attention gap, okay? The market is actually quieter right now because a lot of your competition may be slowing down. Your coaches stop posting, businesses stop promoting ads, get cheaper feeds, get quieter. And what that does is that begins creating white space, and it clears the stage for your voice, okay? A lot of people are resting from the momentum that they never created. You can't rest from something you didn't build, okay? So if you stay consistent in these next six weeks, you'll become the only voice they hear when they're ready to make a move, okay? And visibility compounds when everyone else disappears. So the first thing that first reason is, is there's a psychological window. Second reason is there's an attention gap. The third reason is there's this massive emotional spike. Okay, here's what I know, okay? Right now, more people are emotionally charged. There's gratitude, nostalgia, generosity, and regret, okay? Those are the four big emotions, okay? There's gratitude, nostalgia, generosity, and regret. And those are the four big emotions. And this time of year, they're all heightened. And that's why people buy experiences. They invest in coaching, and they make spiritual or emotional decisions at a higher rate. Okay? I went to two churches this past weekend, and both churches were talking about inviting their congregation to give a special gift for some massive project that they were putting on. One was to get a radio station in Indonesia, and the other one was to expand their own building. Okay? And what you know about giving in the month of December? I've been a pastor, so I know this is giving skyrockets in the month of December, okay? For a few reasons, okay? One, because the end of the year comes and people want to get a tax benefit, okay? But two, because their emotions are charged, it's heightened, okay? And people don't just spend more money during this time of year. What they do is they take their money and they spend it on intentionality. Okay? So, yes, they're going to buy the gifts, yes, they're going to buy the food. But when they invest in themselves, they're more likely to be intentional with that investment. And that's why coaching is so powerfully important this time of year. And when you can align your message with emotion, it just hits different, okay? It offers. Let me rephrase that. If your offer helps people close a gap, whether it's purpose, peace, income, confidence, health, clarity, this is the time of year when they feel that gap the most. You could actually have bad messaging, okay? You can actually have bad messaging and still really connect right now because our emotions are so sensitive. And that's the awareness that you need as a coach, because transformation always begins in moments of reflection. And the calendar right now, okay, calendar is heightening that emotion and that awareness on your behalf. So you need to take advantage of it, okay? Number four, there's a strategic advantage to starting this time of year, okay? January is when people talk about change. December is when leaders create it. Okay? I want you to think about that. January is when people talk about change. December is when people create it. If you waited till January to launch, you're going to compete with every other coach running New Year, new you campaigns. You just are. So launch it now. Get a head start. Be ahead of the game. Be ready to start on January 1st. Don't sell on January 1st, okay? But if you start now, like at the time of this filming, it's mid November. We're a few days away from Thanksgiving, okay? You will own the Runway because you'll already have momentum while everybody else is still building slides, okay? So I want you to think of the end of November, okay, The day after Thanksgiving, in all of November or December as launch, okay? Use this as your momentum bridge. It's a way to move your people from reflection into decision, from this year's frustration into next year's next, next year's plan, okay? They don't need another run. Listen, they don't need another New Year's resolution. What they need is they need a head start. And so what you need to offer as a coach this time of year is you need to be able to encourage people to get a running start. So let me ask you this question. If you were running a hundred meter dash, okay, and you and your opponent ran that 100 meter dash around the same amount of time, if you got a head start, you got a running start, okay? And you could start, let's say, three seconds before your opponent, who do you think is going to win? You are. Why? Because you have a head start. Well, the same logic is true when it comes to launching a business, okay? This is the time of year, if the emotions are high, people are Ready to get into things. You need to create your momentum. You need to create your running start. Okay, Number five, there's buying behavior. Okay? Spending is highest this time of year. Now, here's what you have to know. Data doesn't lie. Okay? The last six weeks of the year are the most financially active season in almost every industry. The last six weeks of the year are the most financially active season in almost every industry. People are already spending. There's already a rhythm. There's gifts, there's donations, there's. You're in bonuses, there's tax write offs. Okay? So what that means is they're not afraid to pull out their credit card. They're not overthinking small purchases. They're looking for meaningful investments that set up the new year. Your coaching program fits that pattern perfectly. And you're not competing with presence. What you're trying to do is you're trying to provide purpose. You're trying to delineate yourself from over here. On the left or on this side of the aisle or this side of the ledger is all the stuff you're going to waste. And on this side of the ledger is all the stuff that's going to build meaning and purpose in your life. And you're going to show them that for, for 11 months of the year, they've invested on the left side, which is all the waste. And now what you're inviting them to do is cross that bridge and invest in something meaningful. Meaningful, meaningfully purposeful for their life. And if you can frame your offer as a gift to their future self, you're going to close more sales in six weeks than in any other window of the year. I promise you that's just going to happen. Number six, there's the messaging angle. Okay? Start strong beats start over. Okay? I want you to write that down. Start strong beats start over. Most of the market is going to sell hope in the month of January. They're going to, they're going to sell start over. What you're going to do is you're going to sell momentum in December. So instead of starting over, you're going to encourage them to start strong. And you're going to use this, this positioning while everyone else is waiting to start. You're already 45 days ahead. And that single line can literally flip someone's decision. Okay, so we are about 45 days away from 2026. Listen to me. Do you know that in 45 days, even with the Christmas holiday and the Thanksgiving holiday, do you know that you have the ability to lose 20 to 25 pounds. Even during those holidays, do you know that in the next 45 days, you have the ability to earn $100,000? Do you know that even in the next 45 days when even with Thanksgiving and even with Christmas and even with all the parties and everything, you have the ability to accomplish the goals that you set in 2025? And what I know is that if you can flip somebody's decision, then what you're doing is you're tapping into the idea that people don't want to start over. They want to start strong. So your December marketing should be something like, let us finish strong and start ready. Let's use the next six weeks to build your Runway for 2026. Get your system in place now. So January is execution, not planning. And that kind of language gives people permission to act before the calendar flips. And so this is what I want you to do. I want you to think about that, that you actually have competitive advantage over to people starting in January, just with this message, and it's actually possible. So I'm running an event in Orlando second week of December, and we're going to help people start their very own small event, okay? And one of the things I'm going to be encouraging them in that event is that you've got to get this thing up and running now. So people are going to come to Orlando, they're going to spend four days with me, and before they leave, their event will be live. And the reason why it's the reason why we're doing it on this side of the calendar flip as opposed to that side of the calendar flip, is I want their event already on the calendar. I want their messaging already planned. I want their funnel already built. I want everything already done. And I want pre sales to already be happening on this side of the calendar so they have momentum on that side of the calendar. That's the messaging angle that I want you to think about. Number seven, there's an internal reframe, okay? Have you ever done something in life and you just wish you could have that decision back? For so many of us, we had a slow year. And what I want to tell you is these next 45 days is your redemption arc, okay? You get to rewrite your ending. 6 weeks is enough to sign new clients. 6 weeks is enough to create new revenue. 6 weeks is enough to build the momentum that carries you into Q1. And so I don't want you to call this year end. I want you to call it launch season, okay? I want you. I want you to change your mind. And we're not going to call this the end of the year. We're going to be. We're going to call it launch season. Because this is when leaders rise. This is when the market sleeps and leaders collect. And if you've built your framework, packaged your offer, clarified your message, this is your moment to step on the gas. This is your moment to run your challenge. This is your moment to open your enrollment. This is your moment to do the workshop. So I want you to start conversations now while everyone else is coasting. And when you finish December strong, January becomes your follow through. And it's not your restart, it's your follow through. And that's what you're looking at doing. So what I want to do is I want to be your coach. I want to be your coach for the next 45 days, okay? I want to work with you two to three days per week for the next 45 days. And I want to help you get your idea launched and making money before the end of the year. Before the end of the year. A really dear friend of mine reached out to me a few weeks ago and was like, can you help me? Can you help me? I need a coach right now. Can you just coach me? Here's what's happening in my life. Here's what's happening, you know, can you just coach me? And I love that, because what she was doing was she was saying, chad, before the end of this year is over, I have more impact to make. Can you help me make it? Before the end of this year is over, I need to touch more people's lives. Can you help me? And that's the mindset that I want you to have. Because for so many of you, you're going to take the next 45 days off, and you can't take the next 45 days off. You're going to miss one of the most golden opportunities for you to get your business live, launched and profitable. You can't do it. Okay? So I want to be your coach. I want you to shoot me a DM right now, just right this moment, and just put the word launch, okay? Even if you've already launched and you need a scale, just put the word launch. DM me some word. So I know that you watch this training. You don't have to go public with it. I want you to privately DM me. And what I want to do is I'm going to put you on my calendar and we're going to create a 45 day plan for you and we're going to get things up and running, launched and live. We're going to get you making money even before the end of the year, okay? It's going to cost you a little bit of money. Not a lot, just a little. Okay. But you're going to get on my calendar, and then we're going to launch something, okay? We're going to get you up and running, launching live, okay? And then when January comes, then we're gonna scale. So in our business, we say there's five pathways, right? So there's alpha, beta, launch, scale, automate. Those are the five pathways that we go through when we're launching a business. And for so many of you, you're in alpha mode, you're in idea mode, okay? And we need to go from, from idea mode to beta mode. We need to get the thing up, running along. We got to start making money immediately. We could do that in beta mode. So we got to go from alpha to beta. And then once we get in beta, we don't want to stay there. Then we want to polish the thing and go to launch. So we want to go from alpha to beta to launch. So what I want to do is between now and the end of the year is I want to flesh out your idea and I want to get that thing launched in beta mode so you can begin making money in impact before the end of this year. And then the beginning of January, then we're going to. We're going to launch professionally with all the automations and all the funnels and all that good stuff. We'll do that in January. But between now and the end of the year, let's get your idea up and running. Okay? Let's get up and running. If we could put together a $1,500 to $3,000 coaching package between now and the end of the year, okay? And we could get you, and we could help you sell 3, 4, 5 of those before the end of the year. That's a game changer. That's a game changer. Okay? And so I'm going to recap for those of you who are just tuning in, but what I want to encourage you is to remember that the last six weeks of the year is the best time to launch. And there's a myth that says wait until January, okay? Wait until January. And the six reasons are, I'll recap these in case you guys are like me and you just go to the end. There's a psychological window. People are in evaluation mode. People are beginning to think, what do I Accomplish. Why am I stuck here? Okay, there's an attention gap. The market is quieter. All your competition has shut their ads down. All your competition isn't talking like we're talking. They're all in planning mode for next year. So you have an opportunity to get a head start. There's an emotional spike. Your audience is emotionally charged. There's gratitude, there's nostalgia, there's generosity, and there's regret. It's all heightened. And you have an opportunity to come in and take advantage of that. There's a strategic advantage where January is when people talk about change, but December is when leaders make it okay. And if you wait until January to launch, you're going to compete with every other coaching program out there that's offering New Year new you. You can't. There's buyer behavior. Okay, these last six weeks is. We will spend more money in these last six weeks than we did all year. So spending is highest this time of year. Data doesn't lie. The 6 is the messaging angle. Okay? Start strong beats, start over. And most of the market is selling hope in January, and you're going to be selling momentum in December. And number seven, there's an internal reframe where we need to communicate with people. If you've had a slow year or you've been procrastinating, you've been putting things off. Putting things off. This is your redemption arc. And these next 45 days, we're going to multitask. We're going to celebrate the holidays, we're going to be with family, we're going to buy our gifts, but we're also going to build you. That's the message. That's the message. And so I want to be your coach. Okay? If you guys are watching this in night school, so many of you have already invested in yourself and you're doing some really cool things. And some of you in night school, honestly, are just coasting. You're coasting, and it's time to stop coasting. If you guys watching this on my Facebook or Instagram or YouTube and you're trying to launch or you want to launch, I want to be your coach. Okay? Give me 45 days. Give me 45. Now. It's going to be. I will tell you I'm not an easy coach, okay? I'm not an easy coach. I'm not a Kumbaya guy. I'm not a. Oh, ain't that precious? No, that's not me. Okay? I will give you a very clear, structured, step by step, logical and linear framework. I'll tell you what to do, when to do, how to do it, and why to do it. But then you got to do it. And I will hold you accountable to getting that done. I will. I will help you get out of this mindset of procrastination and putting things off. I will help this. I will help your 45 days like an intensive. I will help it be the Most powerfully productive 45 days of your entire year. Okay? So if you're looking for a simple coach, an easy coach, someone who's soft, that's not me, okay? That's not me. Okay? I'm going to push you. I'll love you, I'll encourage you, but I'm going to push you because you have greatness inside of you, okay? And that greatness does not deserve. Does not deserve to be pushed to the back burner. That. That greatness deserves to be revealed to the entire world. And that greatness is inside of you. So jump in my DMs right this moment, right now. Just put launch or hey, Chad, I need help or whatever you want to put, and I'll shoot you a DM. We'll jump on a call, hopefully today in 20, 30 minutes. I'll pick your brain a little bit. I'll sketch out a game plan and show you exactly what your next 45 days could look like, okay? And I'll invite you to take the next step with me. Okay? It's a 90 day program. Okay? What we're offering is a 90 day program. It's 45 days between now and the end of the year and 45 days after the year, okay? We're gonna go from alpha to beta, from beta to launch during those 90 days, okay? And if you want to learn more about it, you want to see it, I wasn't gonna do. You can just go to mid ticket.net, okay? So just go to mid ticket.net and you can scroll down and you can see everything. You can read all about the program, you can see what it is, and you can see the prices on there, okay? So what you'll see is there's a yellow brick road program for $12,497, okay? And that is where, like, I'll come and I'll work with you for a day and we'll get everything up running, launching live, just me and you, we'll focus, get everything. Get everything focused, and then we'll spend the next 90 days together getting you up and running. That's the most expensive one. Then there's the Mastery, which is $7,497. So it's $7,500 for the 90 days. We kick off with a one on one. Okay. We jump in, we get your stuff launched, you're making money, and then you get mentored for an entire year. And then there's a self study, which is where you don't get the coaching, but you get everything else. You, you get the frameworks, you get the night school, you get all that good stuff for 2997, 3000. So the special, the Black Friday special, if you want to call it that we have going on this week is you get the mastery program, the $7,500 program for the $3,000 self study price. That's really good. Okay, so you get the $7,500 program for the, for the, for the mastery price. And I don't know about you, but I just, I can't beat that. That's a really, really smoking deal. Do you guys want to see this? Let me see if I can. I wasn't going to do this, but here we go. Okay, so here's what, here's what it is. So at the, at the, Let me just scroll up so you can see this. So if you guys come all the way to the top, okay, we're going to launch, we're going to build a launch mid ticket coaching program together, okay? And if coach consultant, course creators, okay? And so I don't need to go through all this content with you, but here's, here's what mid ticket Mastery is. It's not an online course. It's a step by step framework. Customized coaching, AI enhanced solutions, cutting edge tools, okay? There's also community in there. Okay, so here's what's going to happen. You'll enroll and get instant access. You'll work with a one on one coach. That's me. You'll build, launch and scale and you're going to land your first paying client before the end of the year. That's what we're doing. Okay. That's what we're doing. And so you will create your mid ticket coaching practice. You'll develop a well defined, irresistible offer. You'll craft your unique intellectual property. You'll build a predictable lead generation system. You'll outline your program and have it in a step by step system. And you'll land your first PIN client. These are the six, six things that we do. You can come in and you can read all about it. Okay? You can see some of the success stories. There's hundreds more. Okay. And this is what you get. So you get live one on one coaching with me. You get our launch 90x pointer system core curriculum. You get the yellow brick road. You get my personal coaching resource vault. You get a slate. Actually the Slatecation is the small event, big profit. It's in or it's in Orlando as December 11 through 14, that's included. You get your coach accelerator swipe files. You get access to our software coachtech and Systema for an entire year. And you get our mentor mind community for one year. It's actually night school. You get our night school program for one year. Okay, and it's $3,000. I'm gonna give you, I'm gonna give you the mastery level for self study price. So here's what you get. So you get all the curriculum, everything we just talked about. So 90 days of coaching, weekly mentoring calls, monthly business builder events, peer to peer coaching, 30 days of access. You get to come to the event in Orlando. And then, and actually we upgrade you to first class there, which is pretty cool. Okay, you get the $7,497 program for the 2997 price. Okay, it's, that's it. It's, that's it. But we get started, we get started immediately because we cannot waste the most precious 45 days of the entire year. So I want to encourage you to reach out right now, Shoot me a dm. And if you go there and buy it, it's going to charge you the full rate, just so you know. So I got to give you a special link so you can go in and buy it for less money. Okay? But you're going to get the $7,497 program for 29.97. Okay. Actually if you go to MedTicket.net right now and just buy the 29.97 program, I'll know that you bought it today and I'll upgrade you immediately. I could do that manually. That'll be easier. Okay, so let's get going. Let's get started. Okay. And let's stop procrastinating. Let's, let's take advantage of the next 45 days. Okay? We're gonna work together two times per week. Okay? Two times per week between now and the end of the year. Okay? So one will be one on one and one will be in a group setting. Okay. Twice a week between now and the end of the year. And if you need a little bit more hand holding than that, I give you my AI, my chat AI. Plus you get a coaching pod with John once a week. So you get lots of coaching, you get lots of handholding during this particular time, and you can't beat the price, okay? So if you're ready to rock and roll, let's go. Next 45 days is the most powerful day. Powerful 45 days for you and your business. Let's not waste it. Let's build some momentum.