Redefining Non-Emergent Clinical Services

My background is I went to medical school and decided I wanted to be working in an emergency room or a trauma center. And I sort of liked a variety of doing different things all the time. I had sort of a surgical interest, but I stuck with the ER because there's a lot of surgical procedures, and you can take care of people, and they're really the worst time. About 2003 or so, some other opportunities popped up where there was a trend towards doing things that weren't covered by insurance, maybe were not resulting in life or death situations, and that really weren't widely available. Like, we were used to be called Allure Medical Spa, even though we're lower medical now. There was no medical spas in Michigan. There's breakthroughs in treating advanced vein disease. So there's a lot of new things. So I set out to open up Allure medical spa in 2003, like November.