Charles Noonan - Being the Visionary of your own life | CPTSD and Trauma Coach
16 Sept 2022 · 43 min
Podcast interview with Charles Noonan about his journey from poverty to entrepreneurship and real estate investing. He emphasizes mindset, ‘mental contracts’, vision, creating generational wealth (particularly via renovating vacant/land-bank properties), and corporate social responsibility as ways to give back and inspire communities. The host (Ali Jackson/Michael) frames the conversation around trauma recovery, vision, and practical steps to build wealth and resiliency.
Chapters
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Hey my friends, we will be right back to the show, but I have a question for you. Are you struggling with the impact of childhood trauma? Well, know that you're not alone. I'm here to let you know that I'm starting a brand new weekly coaching group that includes a year of life coaching, accountability, support, habit and goal setting and more. I'm starting a wait list for the group right now and I'm only taking a handful of people and I'll let you know that through this personalized coaching, we'll work together to help you understand how your childhood trauma has shaped your beliefs, behaviors, emotions and will help you create a roadmap for healing and growth. Right now you can schedule an absolutely free coaching session with me and get put on the waitlist. If you go to Think Unbroken, my friends, it's your time to turn your trauma into triumph breakdowns into breakthroughs and become the hero of your own story. And I'm here to support you in doing that. Just go to think unbroken.com to register for free coaching call with me and to get put on the wait list for the brand new weekly coaching program. Hey, what's up Unbroken nation? Hope that you're doing well wherever you are in the world today. Very excited to be back with you with another Episode with my guest, Charles Noonan, who is an entrepreneur and business owner who's on a mission to help create financial literacy and generational wealth in the world, which is a conversation I'm incredibly passionate about. And so I'm very excited to have you on today. Charles, how are you, my friend?
I'm doing well, Mike. Thanks for having me.
Yeah, man, it's my pleasure. And Michael, please, one of the things that is really important, I think, in this conversation is first and foremost, tell us a little bit about you, your backstory, why you're so passionate about this, and what's led you to where you are today.
So just digging in and we'll go a little bit back to just my upbringing. You know, I came from humble beginnings. And one of the things, as I grew and grew out of those spaces, I realized a lot of it, a lot of what helped me grow was the mindset that I had, the mindset of the individuals that I was around and actually claiming it. And, you know, a lot of that stuff, we were in situations with people that didn't have and didn't come from privilege. But the mindset, I'll really dedicate it to my mom. She was just so passionate, so spiritual, and so positive. I didn't know how poor I was until I became a teenager. Yeah. So we grew up 11 people in a three family house. I didn't have my own bedroom until I went off to college. Right. We had brothers, sisters, aunts, uncles. Sick family members had to come live in the same household. The beginnings were very humble. And I was talking to a mentee of mine who was in a similar situation. And I remember finding out that money wasn't brown, red and blue. And he said, what are you talking about? And I said, dude, that was food stamps, right? They came in all different numerations. And growing up, I thought that money was just those colors. Right. And the reason I didn't know how poor I was was again, because the mindset of the people that raised me, we were poor financially, but mentally extremely strong. We never claimed it. And we lived, we still lived an abundant lifestyle with limited finances. So just going as far back as I can remember, you know, standing on welfare lines with my parents, and we brought all this free food home, right? All this government food home. And one of the things that my mom did, as soon as we got home, she cut up like the watermelon. She made sandwiches and everything. And she kind of opened up the food and the resources that we just got to other people in the neighborhood. So that's one of the things that just other kids on the block, right, because it was a poor community and we all didn't have. But once we got it, we shared it. And it was really that mindset of her, and it actually translated and got passed down to me when I. When I really think back about me and how I overcame quite a few hurdles and obstacles. It's really just a mental focus and a mental training that I adopted. So to tie it all in just came from humble beginnings. I. I never really claimed it, I never used it as an excuse. And I just grew level after level and excelled to where my entire family, sisters and brothers, were all college graduates and all successful in our own right. And we really owe that to my mom and her mindset because we, we had every reason to fail, right? We had every reason to just go the wrong route, to give up, to go the wrong direction. But we just always knew and were trained mentally to succeed, to strive, and to overcome adversity. So, you know, I'm here to tell my story that, you know, you can be faced with anything, chap. Any. Any of these challenges, whether mental, physical, or whatever it is, that if you really lock in and, and you're able to control or train your mind in a certain way, you can clearly overcome those things. And I'm here to share it today.
Hey, what's up, Unbroken Nation? Just want to take a moment and invite you to be my guest at Think Unbroken conference this November. That's right. Think Unbroken is hosting our Unbroken con for free. It's five days of trauma transformation information with myself, special guests, and even some of the leading experts in trauma education from around the world. For five days, we're gonna jump into what it means to actually take the steps to be a Unbroken. All you have to do is register for free@unbrokencon.com that's u n B R O K E N C O n dot com. That's right. Five days of trauma transformation information with me, special guests, and some of the world's leading trauma trained experts for free for five days this November. More details to come, but in the meantime, go to unbrokencon.com to register and I'll see you there. Man, that's beautiful. You know, my, my thought sitting here was like, if everyone had a mom like yours, dude, how incredible would the world be? Because growing up in, in a situation myself, very poor, impoverished, food stamps, same thing. It was always like I was in the opposite, right? Which many people are. What do these people owe me? How do I get mine you know, in that whole conversation then it wasn't really, really until I was out on my own in the world that I realized, like, dude, nobody owes you anything. And you have to be willing to change your own personal narrative to be able to step into what's next. But I think so often, man, people just negotiate with themselves. They look at the world, they set these goals, and then they just blame everybody else for why they can't. Recognizing what they're doing is really breaking agreements with themselves. And I know a big part of what you do and what's caused you to be successful is like creating these massive non negotiables in your life. And so I'd like to really start there and talk about how that mindset has allowed you to go all in on yourself and follow through.
Well, one of the things I learned very early on in life was to focus on a mental contract, right? And it was a word that was passed down from early childhood, right? And this stuff just comes from not having and having every reason to give up and to quit on things. We would always say, you know, I made this mental. Or I would always say to myself once I got of age to create mental contracts where you promise yourself that you're going to do something. And oftentimes when I really dig down to a granular level, it's doing the work and completing the steps to become successful. So there's times, and I'll give a short example, a weight goal, right? I have a weight goal where I want to get down to a certain weight because I've been traveling a lot lately I've been eating a ton of food on the road. Yeah, I just got back from Italy and I tasted everything in every city that Italy had to offer and it was phenomenal. But I just made the mental agreement, the mental contract with myself that I was going to get up and I was going to go work out every single day for 30 days straight. So once I made that agreement, and I made it a non negotiable agreement in my head, the days that it happened to be a little too cold in New York and you shouldn't be running outside, and you say to yourself, well, I already told myself that I'm running today, so I have to go run, right? The days your legs hurt from, from yesterday's run, you think about not going, but you have to just honor that contract with yourself. And this makes you so much stronger mentally. And you say, you know, my ankle is hurting, but I already, I already made the decision, I got to get out There and I gotta go. My time may be slow because my ankle hurts, but you have that contract that you have to honor. You just gotta get out there and go. And if you apply one of it, it just happened to help me. Those, those mental, that mental skill set and that mindset happened to allow me to apply it in different areas in life. And it's made me more successful than I could ever imagine.
Why does it matter, though? You know what I mean? Because I think a lot of people will make an agreement with themselves, and at the first sign of adversity, they'll bail. And I've come find in my own personal life that that doesn't actually help me in any capacity. And so how have you found, not only why does it matter to you, but how has it actually benefited with yourself to not break that agreement with yourself?
So the joy, right, I'm a, I'm a big sports guy, right? The joy and the growth is in the journey. When teams celebrate a championship, it's not so much that game that they're hugging and they're all over each other, NCAA's, they pile up on each other, right? It's the journey that matters. It's the journey where you become stronger mentally. You get better in shape every, every time you run, you're losing calories, you're building muscle. That is what makes you so much stronger. It's not that they won a game, they were better than the team on that day, but what it does for you mentally and as an individual, it's just like mental training. So when you don't give up. So winning the championship is great, but if you really pay close attention to sports, that the loser is upset that day. But after a while, they really start to look at their journey as well. And one of the things I learned from corporate, a president in a corporate, in corporate America, he taught me it's not what you do in life, but it's how you do it. So oftentimes, the second place guy, he looks back at his journey and he says, you know what? We got up, we worked hard every day, we trained, we fought, we gave it our all. And you can also find that you'll be proud of yourself if you give it your all, right? So if I don't lose this weight, but I come a pound, you know, I fall short by a pound, I'm still happy. And I'm saying, geez, you know, I didn't get all the way down to 200, but I gave it all I had. I met people at the track I ate better, I changed my diet, and there's still a win there. So I'm mentally strong, and now I could do another mental contract, right? I now have the ability to do mental contracts with myself and achieve different goals. So it does matter when, when your ankles hurt is hurting, and when you're faced with adversity, you saw, you just have to tell yourself, hey, I signed the contract, right? So I have to honor that. And builds quite a bit of self love and confidence in yourself because now you know you can do things I missed. If I, if I miss 200 pounds and I'm 201, the next vacation and I have to lose another 10, I'll say, all right, yeah, I know I can. You know, I'll eat freely, saying, I, I know how to get this off. Right? You just become so more confident. And, and if you apply that to whatever goal you're trying to reach, the mental aspect is, is the key. It's the most important factor in success.
Yeah, I agree. And I, I think that there's something really palatable about those moments in time in which you actually push yourself. And I think there's a fine line, right, Charles? Because I want people to always go hard and push themselves and see what they're capable of. But, like, if you have a broken ankle, like, you probably can't run, right? And so I think it's about doing it within the context of reality. There's very few people, and I think we can think of some who could probably run on a broken ankle. On the screensaver of my phone is, is Kobe Bryant on the night that he scored 81. And the reason why is because I always looked at him and I thought to myself that that is the mental ability, the physical ability that someone has when they get their mental ability in tune. And I think so many people just don't have the viewpoint of what it can be in their lives. And we hinder ourselves and we keep ourselves small, especially when we come up in environments where we see suffering. I don't know if you know this or not, but you're. Your zip code is actually a greater indicator for success in your life than anything. And, and I think there's really a lot of different ways that we can get in to talk about that. But when you grow up and you're looking at the world and you understand possibility, I think it changes everything. How important is your view and what you focus on in this journey?
It's. It's everything. And I'm still learning and still growing. Right? I, I Recently passed. There's a milestone in my family from a financial aspect. But what I'm learning is, and this is something again, you can all just date this stuff back to the. When you. When you really change the lens in which you view things with and light it, it just becomes a whole new world. Right. It's like if you ever see someone just put on a new pair of glasses that actually help their eyes, it's like they're seeing everything completely different. So oftentimes, when I was younger, I would see things that I wouldn't think attainable. Right. But after seeing it and seeing it and seeing it, I said to myself, I'm going to do that one day. I can get there one day. And then you set your mind and you focus on those goals. But I think if you don't see it and if it's not really in your circle or if it's just not something that you can visualize, if it's not in your vision in a way that you can relate to, oftentimes it's a lot harder, but if you can. And this is why sometimes I may do things just to inspire people. Here's an example. Oftentimes I may. I have a Rolls Royce and I have a Maybach that I drive, but it's not so much because I love the drive of the, of those cars. It's really to inspire people around me. I'm very in tune with New York City neighborhood that I grew up in. And just to see the faces of the young guys. My, My kids play basketball. So when I go around their teammates and they see those things, I really want them to understand, hey, hey, I know someone that is successful, and now I feel like I can be successful, too. I know someone who drives a Rolls Royce, a Maybach and all these other fancy sports. I'm a car fanatic, by the way. Right. And I do it oftentimes, not so much for me, but I know if I could be that for a younger person, I can change their life and say, hey, you know, Cadence, dad drives that car. I'm going to get one, too. Or it's super cool. And it's prom season. A lot of those guys, they rented cars, they borrowed them from me, and they use it for their proms and things like that. And that is some. That is a way that I use to give back in a sense that I want you guys to know that you guys can achieve whatever you want. It's really having that mindset.
Yeah. And I don't want to put words in your mouth. But I'd love for you to go into this. When I hear you say that, I think to myself, that car, that status as a symbol is just simply a marker of possibility. Right. I don't know that that is the definition of success. Is that what you're saying?
Yeah, absolutely. Absolutely. So for me seeing things, and as I. The. The older I got and the more I got around successful people and the more I got around people whose mindset was very different or more advanced than mine, the more I believed I could do these things. So it's all about possibility. It's all about me showing kids and individuals in. In those neighborhoods that it's possible to. And it's possible from someone that looks just like you. Right. I came from where you guys are. I wanted to really touch on corporate social responsibility a little bit today. Just, that's a concept I learned where companies make it really big, right? And then they start to look back and say, hey, how can we're responsible to communities to give back and to show them that they, too, can grow. And, you know, it's a responsibility to get back to those communities and show that they can be successful as well and possibly build companies from a really. From a starting point to, you know, a large market company.
Yeah. I actually love that we're about to broach this conversation because, you know, many people who listen to the show know this, but I'll share it with you. At 20 years old, I landed a job with a Fortune 10 company. No high school diploma, no college education. And. And for me, it was like, okay, cool. I just. I just seen it, right? One of my friends had gotten a job working for a similar corporation, and I thought to myself, oh, if this guy can do it, I can do this too.
And.
And my marker for it was like, this is the kid I used to get stoned with and skip school. Like, if he can do it, I can figure it out, right? And so I landed this job. I'm in corporate. I'm with this Fortune 10 company. I'm in it for. For a little bit over five years. During that time, I wasted pretty much the vast majority of that money. Let's be clear about that. But.
But.
But I learned. I learned so much. And one of the things that made me never want to work for a corporation again, but instead go into entrepreneurship was the lack of responsibility that they had in giving back. And I remember we would just sit here, I would look at the sales numbers I would pull in, and I would rack up, dude, $15 million in sales for. In a year. And they would give nothing to our community, nothing to where we come from. You know, they would. They would do the cancer run and shit like that. But like, everybody does it.
That's not right. Right.
Responsibility to me. So I would love for you to go into that because I think this matters. In the conversation that we're having right now, what is corporate responsibility and why is it actually important?
So it's. And you're right in saying that, because my first couple of jobs, there was no such thing as corporate social responsibility. Right. It's fairly a new term, but I think it comes from guys like you and I making it to those corporations and saying, hey, we made X amount of money. What are we doing? Or the company I was with allowed you to give a grant to charities of your choice. And I was just saying, hey, like $4,000, $1 billion company, is there anything else we can do? Right. So I dragged those companies out to events, to basketball events, and have them maybe change the rims in certain neighborhoods. I had a company, I don't know if I could say the name, but I had a company repave parks in the neighborhood that I grew up in. And it's. It's a. Initially, corporations weren't doing it right and they weren't as involved. But now I'll say over the last 10 years, we see corporate social responsibility really taking charge. And I think it had to come from a place or guys like you and I to challenge these corporations to start to give back and do things in the community in which their customers probably help them grow and get to the level that they're at.
Yeah. Why is that important, though? Because I think that a lot of people, I would say probably the vast majority of people listening to this show are not entrepreneurs, as is really most of the country. And I think people feel like they're too small to make that difference, that they will walk into boardrooms or they'll walk into meetings and they'll be dismissed. But I've come to find that's not necessarily the case. But why do you. Why do you think it's important for. For us to be socially responsible in this capacity?
Because there are. There are changes that are needed in communities that they may not know about. Right. So it's important for individuals like you and I, and companies do have allotment for charity and things like that in a corporate social responsibility sector. Right. It's important because the monies that they give and it can also be time. Right. So it's at Any level, once you become an entrepreneur, you can control your time, your money and everything else of the business that you're in. But whatever. We're finding that giving back, going back to the communities in which you came from, oftentimes we're finding that people can relate in certain areas. One of the things that I'm seeing now is mental health. Corporations are really starting to put a strong focus on mental health as mental health drives. I see. I think Kevin Love was probably one of the first NBA players to come out and say he had some issues with mental health. I think it raised awareness and with guys like you and I speaking up, let's just say Kevin Love, for example, raising that awareness, it's important because it could help so many other people, right? So whatever it is, wherever the corporations decide that they want to pitch in and help out, there's such a need for it in the mental health space. I mean, I think we can change neighborhoods and try to decrease the level of violence that happens in certain neighborhoods. There's so many things that could change people's lives and it's just a matter of touching them and saying, hey, you don't have to go that route. Stop the violence campaigns. There's so many different things that corporations can do and partake in that can really change kids lives. A lot of the mental focus and the mindset that I gather and that I draw from was when I was a kid, right? It started just at the very early age. And then again, the things we talked about it earlier, the things that you see, right? You see someone that says, hey, I work at IBM, American Express or these large Internet companies and you, you start to understand that you can do it too. Again, we talk about the possibility. So it's important to be able to touch people. It's important to be able to share your story and share those success, success stories with people that are less fortunate and really don't have that road navigated for them. To show them that, hey, it's possible that you guys can get here as well.
Hey, Unbroken Nation. We'll be right back to the show, but I wanted to let you know that you can grab a copy of my first book, thank you. Think Understanding and Overcoming Childhood Trauma for free. If you go to book.thinkunbroken.com you can download the PDF ebook version of the book and get everything that I know about the baseline of healing Trauma for free. Download it to your email right now. Just go to book.thinkunbroken.com to download your copy of Think Unbroken Understanding and Overcoming Childhood trauma. For a PDF for your phone, again, that is book, think unbroken.com. yeah. And I think that's so incredibly important and to your point, about time, I mean, even if you want to create change in your corporation, like, a lot of it does start with you just giving your time. But I want to go back to something because I think it's important. And you've used the word vision a couple of times. And I know that being a visionary in my own life, with my mission of ending generational trauma and creating change in my lifetime, is what drives me. And I think often people don't know how to touch vision, don't know how to figure that out, don't know how to, like, have the capacity for understanding. And it doesn't have to be like this massive global change. Sometimes it can be like little things, like, I mean, getting out of debt, for instance. You're not. If you're. If you're not watching the show on YouTube right now, Charles has a shirt on, and I'd love for you to read that shirt, Charles, but I'd also love for you to talk about that vision.
Yeah. So this is. So I have a company, Charles Unan Incorporated, where we teach individuals how to create generational wealth through real estate. Right. And I'll talk about the vision, but it says generational wealth, not debt. So we were finding that. I was finding that a lot of the individuals that are around me that are investing in real estate, they're investing and they're leveraging huge amounts of debt, debt for just to get into real estate. And I really learned that they were doing it backwards. So I came up with the concept of investing in real estate to create. Making sure that you're creating wealth, not debt. So. And again, so here's how it ties in, right? Early early childhood, we had to be visionaries for anything. That was a step or two more than something that was where we were in our current state of poverty. Right. It's seeing people own businesses. It's seeing individuals go to college, go to grad school, and then becoming, you know, successful in their. In their respective careers. So the visionary piece comes from and the focus of my real estate investment course and my mentorship. It is funny because I'm actually starting to realize this. We specialize in helping individuals who want to get into real estate that have little to no resources, like I did. Right. But the visionary piece comes in, and I specialize in teaching individuals how to buy vacant homes, broken, abandoned, dilapidated houses. After hearing my story, you'll find that doesn't surprise you, right? So part of our slogan is we turn vacant properties into vibrant properties. And a lot of people on the Internet know me from the guy that turns bacon to vibrant, but it just comes from being a visionary at a very, very early age. So there's always talk about there's a shortage of inventory going on right now. As a visionary, I'm saying there's not a shortage on the street. You know, on this particular street, there's four vacant homes, right. That are dilapidated. No one's lived in. To an established investor, they say, oh, don't waste your money, that those things are just garbage for a reason. But to a visionary, right? And I've turned some vacant properties into like the most beautiful houses on the block. I turn. One of our concepts is find the ugliest home on the block because it has the. It actually has the same value as all the other homes. It's just ugly. But if you can turn that ugly home into a pretty home, it actually catches up to the value of all the other properties. And if you're not a visionary or if you don't have the ability to envision yourself in, in a different state, in a different mind state, a different mental state, different financial state. Right. If you can't envision yourself doing those things, it's very hard to be successful because all you can see is what's in front of you. And I apply that to real estate. If all you can see is a broken down, burnt down property, you won't be able to buy that property for 5,000 and sell it for 200,000. However, if you are a visionary and you face adversity and you've just envisioned yourself levels ahead, and if you can envision yourself turning the corner to where the light is, you can do some wonderful things, man. It can really change your life. And becoming a visionary and becoming confident in yourself are things that I feel like you can control. Right. It's just a matter of you deciding. You know, you envisioning this property with new windows, new siding, new doors, new grass, and a picket fence. And now you're providing a beautiful place for a family to live that didn't exist before you started investing in it.
Yeah, that's, that's really beautiful. And I, I think that that applies to literally everything. Right. I don't think you have to. To pigeonhole it into real estate. And you know, you know, recently I was, I was sitting doing visualization. This is a huge part of my life is just thinking about possibility. So many people are not solution oriented. And it's one of the things I push all the time in this show and in conversations about mental health is to look for solutions. And so one of my, one of my biggest goals is I want to help 5 million, 5 million men in America overcome childhood trauma. Right?
Nice.
And, and I, and going and sitting in that vision, I had to reverse engineer it and go, okay, well, where do you begin? And I think so many people feel like the world is against them, right? We're in a recession. Everyone has a copious amount of debt. The world is always putting its weight on you. Dude, I literally bought almond butter the other day for 13. So in this world, I'm dead serious. In this world that we're living in, when you're trying to create wealth, but everything around you is debt, how do you really get into creating that vision? Because that's even something for me. I want to think about, you know, I want to be a multimillionaire. I want to be super wealthy. I want to end the generational debt curve of my whole family's lineage. So how do you actually do it.
Charles, I think you, you said it, man. You have to start with the end goal in mind. Right. So we'll just make the correlation. Real estate, Right. And, and I, I recently posted a video on this not too long ago. Right. I will all at my strategy is to find the ugliest property and turn it into the prettiest property on the block. So we're finding ugly houses in neighborhoods where the value is already there. And if you can really focus, I actually did a live with one of my mentees. And if you can really focus and lock in on what it's going to look like at the end, right, you're going to spend $5,000 on this vacant abandoned home that hasn't been lived in 10 years. But if your focus is these homes are selling for 250,000, right? And if you continue to, to keep that as your focus, when you put new windows in and they steal them, you won't be that hurt, right? You won't be that upset. You'll say, okay, I got to now put the windows in last. When you call the water company, and these are all obstacles and hurdles that come into play. When you call the water company and they say they can't install the water line because it's been cut from the sewer to the house because no one's lived there for 10 years, you can be pushed back, you can feel defeated to some extent, but if you're focused on making $200,000, which is the end goal, whatever that end goal is that you can envision. If you're focused on that, you're gonna say, all right, I just gotta wait a month. Right? You can still push and push and try and get that appointment sooner. But ultimately you say, all right, cool, I'm making $200,000 off of this deal. Right. And there's holes in the roofs, and you don't get permits on time, and things just happen to go wrong. But what we all. One of the things that we found that we had in common was we know the end goal is so sweet that the hurdles that come along with it, the obstacles, the defeat, the disappointment that comes in it actually, once you get there, it's actually minor. You immediately go buy another home and.
Do it all over again.
And you sign up for those obstacles and those hurdles, and you hope to get better at them now that you've already accomplished that one goal. So really, it just comes down to when you create that vision, right? And you have the mental fortitude to.
Or.
Or the training now that you've challenged yourself so many times when you create that vision, the obstacles, right? And we've come from places of adversity, so we know how to handle it, and we actually expected. And you could almost build in a little bit of resiliency along the way. So when you take a hit, it's not that bad. It's okay. We knew something would go wrong, but it's okay because we've been here before. We've overcome obstacles, and you almost get used to it, and you almost become really good at it. And getting to the end goal is so. So much sweeter than had you given up or had you say. Had you said to yourself, no, this is too hard. When people say that, it's just. They're not. They're not focused on the end goal enough. They're focused on how hard it's going to be, as opposed to how sweet it's going to be when you get that check at the closing or when you actually create passive income like I do through real estate and I would teach my students to do through real estate. It's the sweetest thing. Yeah. It's tough to lift the house from the ground up, Right. And to change everything that you have to change in there. It's tough to coordinate with contractors. I have virtual assistants that now, you know, I've learned the process, the systems and process to do it. So I have virtual assistants in place that will handle a lot of the coordinating between the contractors, the real estate agents and the municipalities to get these properties up. But if I didn't go through it for two years in a row and fight and battle, it wouldn't be so easy, right? But you do it because I know what's at the end of it, right? I'll have a block of properties, I'll change an entire community, right? When kids go to school. And these are the things that helped me. So in Michigan, I went and tied a block of properties and I changed the entire community. Kids are now. They actually put a bus stop on the street that I changed those properties because it was now deemed a safe place for kids to walk to get back and forth to the bus stop, right? But I had that vision. I fought through seven different properties on one street. It's in Michigan. It was a street where they didn't turn the lights on because so few people lived there. So at night, the DTE Detroit Energy didn't turn the lights on in that street because they had given up. But I saw the opportunity. I saw some older folks living there, I saw some kids living there, and it wasn't a safe place for them to go outside. So I decided, right, I want to buy all of these properties. And I specialize in buying properties from the. From land banks. But I made an agreement with the land bank, I made an agreement with myself. Not only am I going to invest in this community for the profit, but I decided to invest in that community for the purpose, right? So it's twofold there. So now that street, they actually put a bus stop there. When I go on that block, the older folks come out and thank me, the kids thank me, the parents. Everyone is so proud of the work that I did there because I had the vision to fight through, not only do it once, but just impact the entire street, impact the entire community. And it just came from the vision. I had the vision to do it surrounding that area in Michigan, in the downtown area, there's tons of construction, but no one really felt like going in this particular area and doing it in that area. And I did. And it's one of the most rewarding, impactful things that I've done in my entire life.
Man, that's beautiful. And congratulations. You know, I. I often think growing up in the way that I did, being in one of the most impoverished zip codes in the entire state of Indiana, really one of the most impoverished zip codes in the entire country, I would just look at all of the chaos of what that is, and, and I hope that people are really understanding the analogy that you're laying out. Like, like real estate is the thing, you know, that's the thing that you understand. And so it makes a lot of sense. But, but when people. You can plug and play anything into this conversation in life, you can take anything that you're curious about that you're driven by. It could be the losing weight thing, it could be changing your mindset, it could be, you know, getting out of debt. It's always about massive amounts of focus, massive amounts of clarity, looking for solutions, the willingness to be patient, controlling the outcome, and just knowing that if you keep going, you're not going to fail. And, and I hope people will take that from this, because you weren't given a silver spoon, you weren't handed anything. I mean, 11 people in one house, dude. I relate. At one point, there was like eight people in our two bedroom. Like, I get it. Like you, I. I didn't have my own bedroom till I was like 21 years old. So I totally understand. And you look at that and you go, that can be an obstacle or it can be a catapult. And you have to make that decision. Charles, my friend, this conversation has just been absolutely incredible. Before I ask you my last question, can you tell everyone where they can find you?
All right, so at Charles J. Noonan on Instagram, on Facebook, we have a page called Hacking Land Bank Properties where I teach best practices for individuals to find a way to invest in real estate who come from similar backgrounds that I do with, you know, very little resources. So those are the two main places where people contact me and, you know, whether they get mentorship advice, whether they subscribe and find my course or read my ebook, those are the main places that they can find me. And again, Michael, I have to agree with you. It's a learned skill set, right? And I always say the mind controls the body, right? And if you could really focus on training mind, then you can control your body. And now you just have to write out in your mind what your body is going to do. Right now you're controlling your destiny almost. So, yeah, man. Again, we want to teach people. I'm driven with a passion to teach people that we need to start creating wealth and not creating debt and kind of like in the cycle. And I want folks particularly to start to catch up in real estate because I know we're. We're a ways behind. And I recently spoke about buying real estate that you can afford, but more importantly, buying real estate that we can afford to keep. So we start to change the cycle because now we own these properties and we own them debt free. So that's a mission that I've been really focused on and it's going really well, man. Some of the testimony that comes back to me is far more rewarding than anything that they can pay for to me, because it's really just about making change and having that winner's diet and transferring that to people and giving them the confidence to do the same thing.
Yeah, brother, I totally resonate and I have massive appreciation for what you do. That's why I want to have you on the show, because I just, I see possibility in the world and when I see it, I want to showcase it. Thank you very much. My last question for you. What does it mean to you to be unbroken?
It's everything, right? It's. Being unbroken allows me to teach others to be unbroken. It allows me to show broken people that it's not over. Right? You fell, but you have to be able to get up, right? Things have happened to me, like I said at the beginning, where I had every weak reason to quit, every reason to fail, and people would be okay with that. But being unbroken and right, being able to think unbroken means that you fell yesterday. But today is a new day, so let's move forward, right? Whatever happened to you in the past, that if, if we could just adapt the mindset that yesterday is over and today's a new day, so we can start and we can get better, even if it's in small increments that you'll find that you start to be unbroken, then you'll start to build that mold to where you're unbreakable.
Brilliantly said, my friend. Thank you so much for being here, Unbroken Nation. Thank you so much for listening. Please, like, subscribe, comment, share, tell a friend, and until next time, my friends, be unbroken. I'll see ya. We'll be right back to the show, my friend. But I wanted to let you know about our brand new podcast community for Think Unbroken podcast. I know that for so many trauma survivors like myself, for the longest time I felt alone, like nobody got it, nobody understood. And that I was just going to to have to figure this out on my own. But that's not true. And the reason why we created our brand new Think Unbroken Academy podcast community is so that we can bring all the members of the unbroken nation together in a place where we can learn, grow, heal, change, and transform our trauma into triumph. I would love to have you come and be a part of the brand new community just check out thinkunbrokenacademy.com or click the link in the podcast description description and I cannot wait to see you there my friend. Again. Just head over to think unbroken academy.com and until then, be Unbroken. Thank you so much for listening to Think Unbroken. Please share this episode with someone who could use it and help us move forward in our mission of ending generational trauma in our lifetime. And if you would please take 5 seconds to pop on iTunes or Spotify, hit that 5 star leave a review. And you can also reach out to us on social at Michael Unbroken or at Think Unbroken. And of course you can check out our YouTube channel at Think Unbroken. Thank you for being a part of Unbroken Nation, my friends. And until next time, be Unbroken.
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Charles Noonan: Transforming Communities & Building Wealth Through Real Estate | S:04 E:10