A cold-email agency owner compares Amplemarket to Apollo, showing how Amplemarket targets users of competing tools and offers filters Apollo lacks: technology-based targeting, event attendance, job openings, funding stage, and recent job changes. His test campaign hit 52% initial reply rate with only 6 spam flags out of 250.
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Hey guys, quick video here to show you a tool that I am trying out. It's called Ample Market. The team's pretty cool, they gave me a free trial. Ample Market is a competitor of a tool that I use called Apollo. I love Apollo 2. Ample market has different features here that are quite interesting that Apollo doesn't have, namely the technology tool. So for example, right me I am a cold email agency and if I'm looking for Apollo users I'll make a search here. I will search for CEOs because obviously there's a lot of people that could be using Apollos and are not decision makers. So let's say that I target all of these guys. I selected a thousand and I went into a sequence here. So let me show you. So I think the one that I sequence template reply template sequences. So this would be the one here. I plugged in two of my mailbox was sort of easy reply rate from the get go 52%. The reply rate is not that good because I got a couple of leads here replying to that and I could somewhat easily send a campaign here. So as an example, the email one. So that was the email one that I sent. So first name team company use Apollo for cold outreach. I do Apollo as a service. Proper setups increase open rates, copywriting networks and ultimately convert near polycasts to true scaling. Legion Machine, can I send you my plan to help? Blah blah. So that got me a couple of responses. Spam sure, like 6 on 250ish. And I could have done the same for zoom info. So like I said, their feature, their integration with technologies is way better. So we have zoom info there and I've compared that with other websites like other apps like Instantly for example. Let's see if Instantly is there instantly not there. Let's see if close close must be there close IO. So that's all folks that I can target, right? Like for cold emailing apps again you put in the title and for me that's like gravy right there because I know that they're already using these apps and then I'm like hey, I could do better for you using Ample Market or Apollo and better apps like that. And in my case I could also target outreach, right? Outreach is commonly used in that scenario. So outreach so very powerful for that. And I'd invite you to check out Apple Market for a couple of reasons, mostly notably with some filters that other apps like Apollo do not have. Hubs can be fun. But me another one that I did and I'll show You the results here is events right? So let's see what we have for 2023. Jack Henry Connect Interesting Web Summit Saster Money Expo so me what I did I I targeted folks going at these conferences namely Web Summit. I did one Saster and I told them like hey I could book you meeting next time that you are going to such a conference. And yeah I got a couple of response for that one too Basically let me show you the campaign here. So that's Web summit has been completed Saster here. So as you can see like with all the open rates it's fairly high right. So let's call it 41% and up and that that's a great. That's a great sign here. This one is still running. What does it say? That's pretty good numbers on that one. Yeah that was the serial founder one. I had lots of success with that one. I was basically telling them that I would create a PMF machine for serial entrepreneurs. I want to test out a bunch of business ideas and yeah I got a lot of interest for that one 2.8 so yeah just coming back to some of the features of ample market that other tool schools don't have. The events is really is really interesting job openings I haven't tested it yet but you know seems somewhat similar to the one in Apollo maybe a bit more advanced the web traffic will definitely be interesting for some campaigns Funding funding can be cool just see here just close a couple technologies outreach and just remove that technology can be cool because Apollo at least for technology is not accurate. I'm not sure they have problems syncing their database but yeah definitely clear. See here maybe they they have to some issues venture let's try series A here maybe they have that seems like a bunch of companies do have not all of the databases actually seems that series A is working and the last six months so maybe it is accurate. So I'd invite you to check that one initial coin offering. That's interesting. Founded date can be interesting as well because if a company was just founded you might want to hit them up especially if they have some funding or if you're selling a product that's specific for founded company that is yeah company type of Apollo has that too but it can be interesting here non profit and so forth client focus so B2B is interesting for me because I only do B2B I don't do B2C so that would be very helpful for me. If I launch a campaign to target yet like BTC I will look like an idiot because I can't really help them get them B2C clients, as you can see here. I mean, they have a bit more industries, it seems, which is quite interesting. Right. Amusement park, for example, I had a client that targeted that industry. Obviously it's not B2B. So yeah, they do have a bit more targeting here when, when it comes to industries. Let's. Let's go through a couple of them. Armed force baked goods, biomass blockchain services. It's definitely more than just the LinkedIn filters here. So I guess I'm gonna have fun going through those on my side and targeting odd industries possibly for my podcast to get like more data on these industries. Hvac, that's a very popular one. Yeah, lots of cool industries here that LinkedIn won't have. And that can be useful for a bunch of my clients here. So we'll definitely test these out. Keywords, keywords, keywords. Keywords can sometimes be more advanced. Let's see if I go with SAS. 20,000 monetize now. Seems accurate from the looks of it. The. The SAS keyword there. So that is worth an A B test. Let's see if I write SAS and finance, if I write all. Yeah, it's pretty good. So that means that. Yeah, that means that. Yeah, it's like fintech, you know, let's see if I write SAS and FinTech, there won't be a lot. 200 and just FinTech. That's a lot. And okay. Software development. Go see what they do. Yeah, they look familiar to me. Interesting. So again, another function that ought to be tested that seems to be more precise than Apollo here. Let's see past companies that can be interesting. Worked at X company. Apollo has that too. So yeah, recent job change that is interesting so that you can target these guys that just had new BP sales role, for example. So as you can see, a bunch of features here that Apollo doesn't have necessarily. So I would definitely test ample market out and see what it has to offer to you.
