The Pricing Challenge: Why We Decided to Move Away from Performance-Based Model

So I would say pricing has been our biggest challenge at ChurnKey. And one of the reasons for that is because it would be great if we could just simply charge a percentage of churn. And that's what we started with early on a performance based model. But what we found is that it really slowed down the sales process because customers would really get into the details and weeds of forecasting and projecting and they would kind of lose sight of the product and the other things it can do. So it really slowed down the sales process. And we also found it wasn't a good customer experience for pricing to go up and down drastically based on their seasonality.