Enterprise AI Done Right 💡 It’s not a tech rollout.

26 Jun 2026 · 1 min

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1:06

In this interview, the host introduces Gold’s inaugural Chief AI Officer, who has spent nearly two years leading a large-scale transformation of the global PR firm. Overseeing 1,500 staff across 50 offices, he aims to create what he calls the world’s first fully AI‑integrated PR agency. Rather than framing AI as a tool for automation, he emphasizes intelligence augmentation—using AI to make human workers more capable. The conversation highlights that successful AI adoption is not merely a technology rollout; it requires helping people adapt and aligning technology with human workflows to achieve real change.

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My guest today has spent nearly 2 years doing something most AI leaders are still only talking about, actually transforming a global organization from the inside out. As Gold's first ever Chief AI Officer, he has been leading 1,500 people across 50 offices to become what he believes will be the world's first fully AI-integrated global PR agency. His framing? is distinctive. He doesn't talk about automation. He talks about intelligence augmentation. The idea that the most powerful thing AI can do is make the humans it works alongside more capable, not less necessary.
You buy tools and they sit on the shelves and so on. And so I think what we've learned is that transformation is not just a technology rollout. It is about helping people adapt. And when you think about adaptation and people and technology, technology together, that's when the real change that matters happens.