In this video, Charlotte Kemp outlines a comprehensive menu of potential income streams for professional speakers. She enumerates and briefly describes each option, ranging from traditional speaking engagements and training/facilitation to coaching (individual and group), workshops, emceeing, consulting, webinars (free and paid), publishing books and physical products, creating client‑specific content, delivering online live or pre‑recorded courses, organizing retreats, developing assessments and licensing them, building membership sites, licensing content to other trainers, securing sponsorships, and establishing retainer agreements. Kemp encourages speakers to review the list, identify the next natural revenue model to experiment with, and integrate it into their business to diversify and grow their earnings.
Chapters
So where does this income stream come from? There are so many different ways to earn money as a professional speaker, and this is a sample of some of them. Here are just some of the ideas: the actual speaking opportunity, maybe it is training or facilitating your program or someone else's program, it could be coaching either individually online or in groups. It could be that you do workshops. It could be that you emcee an event or you emcee a conference around some of the content that you've done. You could be doing consulting. You could be doing webinars, free webinars or paid webinars. You could be writing books or producing other physical products that fit with the concept of what you're speaking about that can enhance your income opportunities. You could create content for your client, for their webinars, for their books, for their internal magazines or their brochures, etc. You could do online training, either online live as in a webinar or online pre-recorded sessions such as this one. You could also create retreats where you take people away from the workplace to do a deep dive into your content. You could create assessments where people go through a number of different questions to understand deeply where their particular needs are in your topic area, and you could be charging for those assessments or you could use the assessment that other people have created and you could get a license to sell those. You can create your own membership sites or help a client to create a membership site around your particular topic where people pay to be part of that site to get ongoing support and value. You could license some of the topics or content or assessments or books or workshops or workbooks that you have created. You could license them so that other speakers and trainers could use your content and pay you. You can get sponsorship from companies where there is a good natural fit between your topic and their particular product or service. And you can also get retainers where a client will pay you a particular retainer, say once a quarter, and for that they expect a certain amount of intervention from you with their staff, their teams, their leadership, etc. So, many different ways here. to actually create revenue models around your business. I'm sure there are a whole lot more that you can think of as well, but start with this list and look at them and think of what is the next natural thing that I could experiment with, that I could try out and see if I can't add that into my own business revenue model.
