Charlotte Kemp explores how speakers navigate the tension between serving the client who hired them and the audience listening to them. She covers ethical conflicts, adapting to what your audience actually needs, and staying true to your values while getting paid.
So there's a couple of questions again that we need to ask in order to really understand our audience. So the question is this: who do you serve? Do you serve the client who books you and pays you, or do you serve the audience who hears you, who listens to the message that you share on the day? This could be an ethical question. This could be a situation where you hear what the client wants you to do with the audience and it's not something that you feel comfortable doing. Or you could have agreed with a client to share certain content or to do certain things with the audience on the day that you're speaking, but on that day there are other circumstances that mean it would be disingenuous for you to actually do that with the audience on that day. You need to understand the circumstances of the people who are listening to you on the day. So take some time to consider that question. It does not need to be an either-or. You're not serving one or the other. You should find a way to to be able to serve both the client and the audience in a way that is harmonious with the message that you are sharing and congruent with your own values.
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