BB Video FotA Blindspots

8 Jul 2025 · 1 min

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In this brief excerpt from her book Put the Future on the Agenda, Charlotte Kemp explains how organizations develop strategic blind spots that lead to leadership myopia. She argues that relying on yesterday’s business tactics, traditional backward‑looking metrics such as efficiency and market share, homogeneous board composition, and a culture of ‘quarteritis’ prevents firms from recognizing emerging trends. Kemp stresses the need to update the language and measurement systems used to discuss the future, otherwise leaders are lulled into a false sense of security about current performance and future prospects.

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I'm Charlotte Kemp, and this is an extract from my book, Put the Future on the Agenda. We're looking at strategic blind spots. The other source of our leadership myopia is when we rely on yesterday's business tactics and don't update them. If we measure traditional metrics like efficiency and market share, we may miss powerful trends because we're looking backwards in our reporting instead of forwards. If we rely on our homogeneous boards and quarteritis, and if we don't update our language to include new ways to talk about and measure the future, then again, we are lulled into a lie about how well we are doing and how rosy our future may be.