Charlotte Kemp introduces the Conscious Future Spiral, a tool that identifies three client states: Survival Mode, Binary Scarcity, and Abundance. Selling abundance messaging to someone in survival mode won't land. Match your approach to where the client actually is.
And what we need to know, what the Conscious Future Spiral teaches us, is that we need to know where we are on that spiral. So if we are in survival mode, we can't be selling to a client who's conscious. If we're in binary scarcity, we can't sell to somebody who wants to be abundant. And if we're in, you know, if it's flipped around, if we're in this big expansive space, but we're dealing with somebody who's in crisis, they cannot hear us. They cannot learn from us. They cannot buy from us because they are in a survival space. So this helps us to read and interpret what we're looking at so that we can connect better with people, meet their needs, or give them the space that they need and move on to someone else. Not everybody is our client. Not everybody, you know, we don't need to move other people. We just need to recognize where they are so that we don't overwhelm them or hurt them in any way.
Unlock the Power of Thresholds_ What Ancient Wisdom Teaches About New Beginnings
