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In this brief promotional talk, global speaker and relational leadership coach Rowan van Dijk introduces the concept of "commodities of trust," arguing that trust functions as a high‑value commodity that is costly to earn and easy to lose. He explains that CEOs and leaders can deliberately create these trust commodities using a simple six‑step process, which he claims will dramatically boost team engagement and performance. Van Dijk emphasizes the urgency of protecting trust, noting its fragility, and concludes with a call to action inviting viewers to schedule a free 15‑minute discovery call via a provided link.
