Why Rushing To Fix Problems Can Kill Innovation and How To Avoid It!

Let's get a report. Let's get a trend report or a trend analysis. Let's get more data. Let's fix this. But sometimes you just have to spend some time going, what doesn't work anymore? What do we need to put aside so that we can actually move forward? Because if we, if we move too quickly, if we, if we ground ourselves too quickly and choose a path, then we resolve something, but we've lost information. We've lost the opportunity to explore why the old doesn't work anymore. What is it that— what is a component of the old model that we need to get rid of? We're not going to get rid of everything, but we can't resolve that if we just quickly make a decision and move past. We also lose possibilities. The existing structure, if we're trying to imagine the future, we imagine the future from the perspective that we have, the structure that we're in. It takes a lot for us to kind of ignore that structure and really truly imagine an alternative future. When we are in this liminal, uncomfortable place and we try and say, okay, this model isn't working, let's quickly get another one, we've lost the possibility of using that time to really imagine something that is completely and utterly different, that that's what the possibility is. So during liminality, old structures lose, temporarily lose their authority. They don't work anymore. It's like, you know, being on that layover at the airport. There are certain things that you do as a human being, like, you know, certain times that you would drink alcohol or have breakfast. But if you're at a layover in an airport, it doesn't matter what time it is because It's not the time where you were before, and it's not the time that it is at home. And you can have breakfast for supper, you can have a drink at 9 o'clock in the morning, it doesn't matter because it's an airport layover. So we lose those possibilities to kind of imagine those new futures, so don't rush that. And we also lose the chance to unlearn, and there are things that we need to abandon, to put away as we move forward. So the period of discomfort or disorder allows us that opportunity to unlearn things, put them away and grab something new. And that is the value of the discomfort. So I know it's kind of an odd response, but how we actually notice emergent signals is not gonna be about the tools first of all. It's going to be about that emotional response and that cognitive realization that something is wrong, different, uncomfortable. And that discomfort is where we're going to learn the most for ourselves and for our teams.