A creator posted daily for 25 days and watched their reach drop compared to the previous month. Back in 2018-2019, daily posting boosted reach. Now posting less often but consistently works better for them.
Chapters
Yeah. For example, last December I just did like a personal challenge to post every day for 25 days in a row, and my reach actually went down in comparison to the previous month. So I don't think it's the same as it was back then, because it was almost like if you posted every day on Instagram Back in 2018, 2019, you were going to reach more people, whereas now it's not really going to turn into those results not guaranteed. Anyway, for me personally, I know some people have great success with posting every day and doing like a 25 day series in the lead up to Christmas, but it wasn't something that worked for me, and it actually works for me better now to post less still consistently, but at a less frequency.