A recipe blogger explains how to pick recipes that match your brand and write copy that reinforces it. If your site is family-friendly, creamy mac and cheese fits better than chocolate cake. Use ChatGPT to paste your brand statement and draft, then ask it to rewrite the copy with your key message baked in.
Chapters
Why is it relevant that you have a creamy Mac and cheese recipe on your site? Why does that matter? And why is it not a chocolate cake recipe that makes sense within your brand holistically? And so kind of making sure that you're connecting the dots with that, which I will give a plug for using AI for this. Like, once you really determine, like, what your brand is, this is a really great thing that you can basically put this in to like a chatgpt or a cloud and say, like, here's my brand, you know, here's my brand statement, and here's the post I'm writing. And here's two little nuggets of like, why I want to share this recipe. And it will help you to create, like, a concise way to share that. You know, for me, I'm usually highlighting something about the recipe being kid friendly or family friendly. Maybe it's like a little specific tip on like, encouraging picky eaters to eat this food or something like that. Because I want to make sure that I'm constantly, like, reinforcing that brand messaging into what I'm doing.