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How Lindsay Ostrom from Pinch of Yum is rethinking Instagram

Name: How Lindsay Ostrom from Pinch of Yum is rethinking Instagram
Uploaded: 2025-06-13T16:55:19+00:00
Duration: 29 s
Channel: ChatFBP
Description: Excerpt from a YouTube interview discussing how Instagram’s different formats serve different purposes: Stories act as a conversational, direct channel…

13 Jun 2025 · 0 min

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Excerpt from a YouTube interview discussing how Instagram’s different formats serve different purposes: Stories act as a conversational, direct channel (likened to a “mini email”) for personal connection and DMs, while Reels are seen as having broader reach and different value. The speaker (Lindsay Ostrom of Pinch of Yum) contrasts the intimate nature of Stories with the discovery potential of Reels.

And it also is different on each part of the platform. On Instagram Stories, I feel like a lot of the value is. It's almost like a mini version of email. Like, I'm very. My face is there, I'm talking to people. It's like a very direct connection. I'm responding to DMs, I'm showing what other people are saying. It's like, has a conversational nature, but with reels specifically, I've really shifted my. My view of the value of those videos and their potential reach.