This is a YouTube video titled "Listen to this week’s podcast here! https://pod.link/1014116331" containing a podcast excerpt featuring Isaiah Hankel discussing the enduring importance of keywords in search engine optimization and how content creation approaches have evolved. The content was created in August 2025.
Keywords always are going to be around. That's why I emphasize it so much. That's why I created courses on it. That's why I still pursue them like they're always going to be there. They're the basis of the search algorithm. How is Google going to find your content unless you're focusing on the specific keyword and optimizing for it? So that's never going to go away, in my opinion. It's not. It's just not possible for Google to find your stuff without keywords. But the whole layout and approach of how we create our content, of course, has changed. Right? It's not so much the black and white outline that everyone needs to follow anymore or suggested outline that a lot of people are following. Um, it's more, you know, kind of free. I feel like more free when you write your content, keeping those keywords in mind, of course.