Two marketers discuss email strategy: sending three emails weekly, including a popular Saturday meal-plan email with dietary options. They report 60% open rates and strong click-throughs, crediting consistency and predictable scheduling.
Chapters
So how many emails are you sending and what have you learned in the process of like consistently sending email in order to then consistently get traffic?
I send three emails a week two consistently and then some some ad hoc emails Occasionally I send one on Saturdays that's a meal plan and my audience loves that one. My open rates are like 60% and my click through rates are really high and those have only grown as I've been more consistent I think people expect it and they know that it's coming and they plan for it and they click through That's a big I do like I do like Monday through Friday dinner with a grocery list and then I also include like gluten free dairy free customizations because a lot of my audience tends to have some dietary restrictions so that's on Saturdays and then on Thursdays we send what we call like our seasonal email but it's it's it's kind of like whatever's relevant to the time or whatever is.