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Make sure to tune into this week’s podcast! https://pod.link/1014116331

Name: Make sure to tune into this week’s podcast! https://pod.link/1014116331
Uploaded: 2025-07-22T15:49:53+00:00
Duration: 42 s
Channel: ChatFBP
Description: A speaker argues for ditching the social media scatter and focusing on a few platforms instead. She created an ideal customer avatar named Judy, a woman…

22 Jul 2025 · 1 min

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0:42

A speaker argues for ditching the social media scatter and focusing on a few platforms instead. She created an ideal customer avatar named Judy, a woman in her 60s-70s who is retired or nearly retired, to guide what content to make and where to post it.

Questions this video answers

Judy

In her 60s–70s

Retired or almost retired

Chapters

I would be super specific and super strategic in focusing on just a few things, because I think at first, I was all over the place, right? I was doing Pinterest and Facebook and Instagram and trying to make video and doing all kinds of new posts, as many as I could, and updating posts, when that became, you know, a thing, too. And so it was just. It was a little chaotic because there's so many things you can do. And so I think figuring out my niche and figuring out, like, I've developed an avatar for my ideal customer. And so she is. She's a woman. She is in her 60s or 70s. She's retired or almost retired. I've named her Judy just because I have several followers named Judy who fit this avatar.