New podcast episode! https://pod.link/1014116331

And as I was engaging with content creators one on one, even though maybe they wanted to go with the creators with a bigger reach, sometimes it was the creators who are a bit smaller, that their content was a better fit for the platform. And so I'm a definitely advocate for the nano and micro influencers. And when you say nano or micro, what does that mean? Could you kind of quantify? So nano meaning under 10,000 followers and micro being anywhere between 10,000 and like a hundred thousand followers. When I talk to or engage with other tech platforms and companies like that in tech, meaning like anything anywhere, where a company digitizes a recipe online or either on the web or on other devices, they want content, they need content. And a lot of the times it has nothing to do with reaching.